Wisdom of the CEO

How Will Yahoo! Stay on Top in the Twenty-First Century? Sony? DuPont? Why Not Ask Their CEOs? Wisdom of the CEO introduces you to 29 visionaries who are actively changing today's business paradigm. These top global business leaders explain how they are confronting the eight key issues driving business today-Globalization, Growth, Shareholder Value, Innovation, E-Business, Disruptive Technology, Organization, and Knowledge Management-and give you valuable guidance for maintaining and strengthening your own company's market share. Listen to the voices of experience as they discuss hot-button issues including: * The Internet-How will e-commerce change customer demands and expectations? K. Blake Darcy, CEO of online trading powerhouse DLJdirect, explains the new rules. * Shareholder Value-Can a leader focus all of a company's strategic efforts on shareholder value? Sir Brian Pitman explains how managers throughout the Lloyds organization-acting as value-creation strategists-are helping him to do just that. * Disruptive Technology-Can established companies exploit disruptive technologies as effectively as their start-up competitors? CEO Roger G. Ackerman reveals how Corning can-and does. PricewaterhouseCoopers is renowned for its commitment to helping world-class companies make better business decisions and hone their competitive strategies. With Wisdom of the CEO, Dauphinais, Means, and Price assemble an impressive, unprecedented gathering of today's leading business minds to discuss the trends that are propelling global business into the twenty-first century-and how they are positioning their companies to take full advantage of those trends.

Acknowledgements ix Foreword Discerning the Agenda of the Global Economy xi Klaus M. Schwab Introduction Warp-Speed Change: The Challenge to Business Leadership 1 Chapter 1 Globalization amidst Rapid Change: Developing an Aggressive Strategy 15 Value from the Center 25 Niall W. A. FitzGerald, chairman, Unilever PLC Next Frontier of Globalization: Consumer Focus 32 Jacques A. Nasser, President and Chief Executive Officer, Ford Motor Company Banking is 90 Percent Action, 10 Percent Strategy 43 Sir John Bond, Group Chairman, HSBC Holdings Organizing and Managing for Global Success 51 Bertrand P. Collomb, Chairman and Chief Executive Officer, Lafarge Group Chapter 2 Growth: Reinvention Is the Key 57 Creating and Managing Hypergrowth 73 Michael S. Dell, Chairman and Chief Executive Officer, Dell Computer Corporation Growth: The Engine of Global Leadership 81 Stephen R. Hardis, Chairman and Chief Executive Officer, Eaton Corporation Satisfying a Global Appetite 90 Charles R. Shoemate, Chairman and Chief Executive Officer, Bestfoods Chapter 3 Shareholder Value: Refocusing on Meaning over Measures 97 Changing the Rules: A Path to Shareholder Value 109 John F. Antioco, Chairman and Chief Executive Officer, Blockbuster Inc. Building Value the Baxter Way 115 Harry M. Jansen Kraemer, Jr., President and Chief Executive Officer, Baxter International Inc. Building Shareholder Value with Strategists – Lots of Them 125 Sir Brian Pitman, Chairman, Lloyds TSB Group Chapter 4 Organization: The Pathways of Organizational Transformation 131 Slaying the Dragon 144 C. Michael Armstrong, Chairman and Chief Executive Officer, AT&T Decentralization is the Crucible of Growth 152 Ralph S. Larsen, Chairman and Chief Executive Officer, Johnson & Johnson Firing Up the Evangelical Organization 160 William J. Henderson, Postmaster General, United States Postal Service The Energy of Leadership 167 Peter I. Bijur, Chairman and Chief Executive Officer, Texaco, Inc. Chapter 5 E-business 175 Online Commerce: Changing Everything, or Nothing? 187 Esther Dyson, Chairman, EDventure Holdings Inc. E-business: New . . . and Not So New 198 K. Blake Darcy, Chief Executive Officer, DLJdirect, Inc. To Portal or Nor to Portal? That is the Question 204 Robert W. Shaw, Chief Executive Officer, USWeb/CKS Consumer Empowerment: The Internet and the Art of Management 212 James J. Schiro, Chief Executive Officer, PricewaterhouseCoopers Chapter 6 Disruptive Technology and the Large Corporation 219 Disrupt of Be Disrupted: Overturning Conventional Thinking in the Information Storage Industry 232 Michael C. Ruettgers, President and Chief Executive Officer, EMC Corporation Walking the Precipice: Achieving the Right Technology Balance 242 Roger G. Ackerman, Chairman and Chief Executive Officer, Corning Incorporated Driver or Enabler? The Internet’s Role in Twenty-First-Century Business 251 Lawrence A. Bossidy, Chairman and Chief Executive Officer, AlliedSignal Inc. Marketing Reshaped by Technology 260 Thierry Breton, Chairman and Chief Executive Officer, THOMSON multimedia Chapter 7 Innovation: New Ideas, Dangerous Ideas 265 Environmental Compliance Helps the Bottom Line 277 Pasquale Pistorio, President, Chief Financial Official, and Chief Executive Officer, STMicroelectronics NV Cool Head, Firm Hand, Warm Heart: The ABB Approach to Innovation 284 Goran Lindahl, Presiedent and Co-Chief Executive Officer, ABB Teams on Fire: Sony’s Innovation Culture 290 Nobuyuki Idei, President and Chief Executive Officer, Sony Corporation DuPont is a Science Company 301 Charles O. “Chad” Holliday, Jr., Chairman and Chief Executive Officer, DuPont Chapter 8 Knowledge Management: Unifying Knowledge and Action 311 Organizing Knowledge throughout the World 323 Timothy Koogle, Chairman and Chief Executive Officer, Yahoo! Inc. Knowledge Focused on Results 332 Dr. Daniel Vasella, Chairman and Chief Executive Officer, Novartis Ba: A Place for Managing Knowledge 342 Yotaro Kobayashi, Chairman and Chief Executive Officer, Fuji Xerox Co., Ltd. CEO Biographies 349 Index 365