簡介
In Warning: May Contain Nuts we are once again pleasantly immersed in the world which is Barry Gibbons. Following on from his best selling Dream Merchants and Howboys, Barry Gibbons, former CEO of Burger King and iconoclast, gives a hilarious and insightful account of how and why businesses get it wrong!
Through a series of droll vignettes, Gibbons takes us on a romp-roaring ride through the next 999 years of corporate mayhem and madness - bad behaviours which affect everyone - from the street sweeper to the CEO in his private jet. Because we're not talking about little blips on a profit and loss statement in a poxy sector of some niche industry.
Business has far more an impact on our daily lives than government or politics. About half of the world's biggest economies are now corporations. From Enron's attempt to bring back the eighties with their excessive greed to Vodafone's loosing millions (that didn't actually exist in the first place) - Gibbons rips into the antics of these once trusted companies. So is it all doom and gloom? Are we destined for failure because of the frolicking these companies get up to - at our expense!? Are there any lessons or optimistic quick turn-around plans of action that Gibbons can share with us? Not really. But Warning: May Contain Nuts makes for some highly entertaining reading. And for the clever among us the lessons are implied. Just don't be daft.
目錄
Introduction vii
1 The Emerald Tiger and Dame Edna 1
2 Mediocre, Sad and Cheating: The Ascent of Man 8
3 How Many Tears ... 12
4 Reflections from Tibet 16
5 Wisdom from the Little Red (Business) Book 21
6 Viva El Gato 25
7 The Return of El Gato 29
8 Zero Tolerance? Make My Day … 33
9 An Apple a Day … 37
10 Have it Your Way … 41
11 Yes, We Have No Bananas 45
12 What News from the Rialto? 49
13 Jury’s Still Out 53
14 Bill and Me – Such Good Losers 57
15 Midsummer Night Dreams 61
16 Listen Carefully: I Will Say This Only Once 65
17 Be Like Mike … 69
18 I’m Dreaming of a … Green Ketchup? 73
19 Lessons from the Golf Pro 77
20 Learning the Hard Way 81
21 When Dilbert was Funny 85
22 Champagne First, Please 89
23 All That Useless Beauty 93
24 Lights Out, Please 97
25 Amazingly Graceless 101
26 R U there? This is 4 U 105
27 Loaves and Fishes 109
28 Hello AOL, Goodbye Oldsmobile 113
29 Dr Who? 118
30 Only When I Laugh 123
31 More Stuff, Less Choice 127
32 Remedies for the ‘Ohno Moment’ 131
33 The Last Post (Office) 135
34 The Benefits of S.E.A.L. 139
35 The Changing Face of Giants 144
36 No Wonder We Are Living Longer 148
37 Rebel Without a Cause 152
38 ‘I Say, Would You Mind Awfully …’ 156
39 Don’t Read This Before Your Chicken Soup 160
40 It’s Life, Jim – But Not As We Know It 164
41 People are Our Greatest Asset (and Other Corporate Lies) 168
42 And So it Came to Pass … Oh No it Didn’t … 172
43 Danger! Genius at Work 176
44 That Was The Week That Was 180
45 Go On, Surprise Me – Make My Day 184
46 The Defense Speaks 188
47 Across the Great Divide 193
48 And Now for Something Completely Different 198
Index 203
