The Equation

More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their art form and help businesses accelerate their productivity by creating a corporate culture driven by passion and zeal, as art is. The book will help entrepreneurs rethink how they manage their art form and help businesses accelerate their productivity by transforming corporate culture to be driven by passion and zeal, as art is. The Equation (L/A*S=B) reveals a foolproof blueprint for business and life. Readers will learn that, first you have to love what you do (L) and become a highly-skilled artist at it (A), while developing promotional and marketing tools to gather public and professional support (S), which ultimately leads to big business (B).

Foreword: The Power and Promise of Innovation by Fenorris Pearson ix Introduction: The Same 4 Components xiii THE BLACK SECTION The Equation 1 A Further Explanation of L/A * S = B 3 2 Why the Color Black? 8 THE RED SECTION Love What You Do 3 The Definition of Love 13 4 Why the Color Red? 18 5 Passion 20 6 Commitment 26 7 Dedication 32 8 Loyalty 38 9 Consistency 44 THE GOLD SECTION Art Is Competitive 10 The Definition of Art 53 11 Why the Color Gold? 59 12 Adoration 62 13 Presentation 68 14 Purpose 75 15 Execution 81 16 Excellence 86 THE GREEN SECTION Support Is Pivotal 17 The Definition of Support 95 18 Why the Color Green? 100 19 Attraction 104 20 Packaging 110 21 Organization 115 22 Imagery 124 23 Movement 131 THE PURPLE SECTION Business Is Royalty 24 The Definition of Business 139 25 Why the Color Purple? 144 26 Income 148 27 Productivity 155 28 Progress 161 29 Power 166 30 Responsibility 172 THE WORKSHEET The Equation in Use 31 L/A * S = B 179 Index 205