Winning in the Women's Health Care Marketplace

Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.

Preface xi Acknowledgements xv The Author xix Part One: The Health Care Gatekeepers: Women Hold the Keys 1 1 Understanding the Women’s Health Marketplace 3 John Kaszuba 2 The Women’s Health Movement 24 Genie James 3 Consumer Pressure Meets Public Policy 34 Genie James 4 Following Women’s Dollars 46 Genie James 5 Adapting Product Lines and Information Technology for the Consumer 55 Genie James Part Two: Women’s Health Care: Mission, Managed Care, and Market Share 67 6 Success Factors for Providers of Women’s Health Services 69 Kathleen C. Hanold 7 Private Sectors and the Women’s Health Market 77 Rita J. Menitoff 8 Integrated Systems of Care for Women’s Health 88 Jaynelle F. Stichler 9 The Social Reconnaissance Approach for Understanding Women’s Health 111 Michael R. J. Felix, James N. Burdine 10 The Underserved Women as a Business Consideration 134 Genie James, Stacy A. Graham, Laura J. Reed 11 Getting the Most from Each Marketing Dollar 158 Genie James Part Three: The Hands Touching the Patients: Models for Care 169 12 Physician Integration: When to Partner 171 Jeffrey B. Persson 13 Practicing Care: The Nurse Practitioner Model 185 Jeffrey B. Persson 14 Employer Strategies: Women in the Workforce 195 Genie James, Holly E. Owens 15 Creating Healing Environments for Women 207 Jaynelle F. Stichler 16 Women’s Health as a Strategic Initiative 218 Genie James, C. Ann Boeke 17 Medicare Risk: Evolution and Implications for Women 226 Kimberly Weiss 18 Relationship-Centered Care: Hope on the Horizon 246 Genie James 19 Conclusion 258 Genie James Index 263