Small Business Marketing Strategies All-in-One For Dummies

Transform your small business into a revenue-generating machine with this step-by-step marketing resource  Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen.  In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy.  You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest.  In this book, you will:  Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals  Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing  Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix  Evolve past gut instincts and measure your results with hard data and reliable metrics  Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Introduction 1 Book 1: Setting Up Your Marketing Foundation 5 Chapter 1: Framing the Marketing Process 7 Chapter 2: Defining Your Customers 17 Chapter 3: Sizing Up the Market 49 Chapter 4: Setting Your Goals 61 Book 2: Getting Started with Your Campaign 73 Chapter 1: Tech Tools to Have 75 Chapter 2: Making the Business Case for Social Media 105 Chapter 3: Plotting a Social Media Marketing Strategy 131 Chapter 4: Managing Your Cybersocial Campaign 157 Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179 Book 3: Content Is King: Content Marketing 235 Chapter 1: Growing Your Brand with Content 237 Chapter 2: Creating a Content Marketing Strategy 259 Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277 Book 4: Using Social Media 301 Chapter 1: Marketing and Communicating with Twitter 303 Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325 Chapter 3: It’s All in Your Image: Instagram and Pinterest 349 Chapter 4: Marketing Yourself and Your Business with LinkedIn 373 Chapter 5: Being Prepared for What’s Next 389 Book 5: Incorporating Traditional Marketing 415 Chapter 1: Creating Marketing Communications 417 Chapter 2: Generating and Placing Print and Outdoor Ads 435 Chapter 3: Broadcasting Your Message 455 Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469 Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487 Book 6: Measuring Results 505 Chapter 1: Delving into Data 507 Chapter 2: Comparing Metrics from Different Marketing Techniques 523 Chapter 3: Making Decisions by the Numbers 545 Index 559