The Portable MBA in Entrepreneurship

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1 William D. Bygrave 2 Idea Generation 27 Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53 Andrew Zacharakis 4 Entrepreneurial Marketing 83 Abdul Ali and Kathleen Seiders 5 Business Planning 109 Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137 Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161 William D. Bygrave 8 Debt and Other Forms of Financing 197 Joel M. Shulman 9 External Assistance for Start-ups and Small Businesses 225 Elizabeth J. Gatewood and Carol McLaurin 10 Legal and Tax Issues 263 Richard Mandel 11 Intellectual Property 297 Kirk Teska and Joseph S. Iandiorio 12 Selling in an Entrepreneurial Context 329 Mark P. Rice and H. David Hennessey 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355 Donna Kelley and Edward Marram 14 Franchising 385 Steve Spinelli 15 Social Entrepreneurship 411 Heidi M. Neck Glossary 437 Index 459