Audel Promoting and Marketing Your Crafts

Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.

Preface ix Acknowledgements xiii Section-One Introduction to Craft Marketing 1 Section-Two The P's at Work 69 Section-Three The Business of Crafts 235 Section-Four References  Marketing Glossary 287 Resources 293 Index 325