The Little Book That Builds Wealth
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簡介
In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morningstar, Inc.—reveals why competitive advantages, or economic moats, are such strong indicators of great long-term investments and examines four of their most common sources: intangible assets, cost advantages, customer-switching costs, and network economics. Along the way, he skillfully outlines this proven approach and reveals how you can effectively apply it to your own investment endeavors.
目錄
Foreword xi
Acknowledgments xvii
Introduction The Game Plan 1
Chapter One Economic Moats 7
Chapter Two Mistaken Moats 15
Chapter Three Intangible Assets 29
Chapter Four Switching Costs 43
Chapter Five The Network Effect 57
Chapter Six Cost Advantages 75
Chapter Seven The Size Advantage 91
Chapter Eight Eroding Moats 103
Chapter Nine Finding Moats 115
Chapter Ten The Big Boss 133
Chapter Eleven Where the Rubber Meets the Road 143
Chapter Twelve What’s a Moat Worth? 159
Chapter Thirteen Tools for Valuation 171
Chapter Fourteen When to Sell 187
Conclusion More than Numbers 197
