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The Guide to Successful Destination Management

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作者
Pat Schaumann
出版社
John Wiley
ISBN
9780471226253
出版日期
2004/03

簡介

* The first complete book on the subject of destination management. * Authored by the leading association of destination managers. * Includes the Association of Destination Management Executives (ADME)'s Accepted Practices and Guidelines.

目錄

Foreword ix Preface xi Chapter 1 Understanding Destination Management 1 Chapter 2 Program Planning 17 Chapter 3 Transportation Services 31 Chapter 4 Tours 49 Chapter 5 Child Care Programs 63 Chapter 6 E-Business and Registration 75 Chapter 7 Special Events 97 Chapter 8 Food and Beverage 113 Chapter 9 Additional Services 143 Chapter 10 Pricing Strategies 159 Chapter 11 Technology 175 Chapter 12 Risk Management 191 Chapter 13 Ethics 203 Appendix 1 Sample Letter of Intent 217 Appendix 2 Sample Contract for Services 219 Appendix 3 Sample Schedule of Services 223 Appendix 4 What to Look for When Chartering a Bus 227 Appendix 5 Bus Safety 231 Appendix 6 Excerpts from the Americans with Disabilities Act of 1990 237 Appendix 7 ADA Basics at a Glance 247 Appendix 8 Planning a Pre- or Post-Convention Tour 249 Appendix 9 Case Study: KiddieCorp, Inc. 251 Appendix 10 Meeting Contract Process Outline 255 Appendix 11 Ethics Quiz 259 Index 261

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