Online Social Networks in Business Frameworks

This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.

Preface xxv 1 Unmasking Social Media Crimes: Types, Trends, and Impact 1 Rijvan Beg, Vivek Bhardwaj, Mukesh Kumar, Prathamesh Muzumdar, Aman Rajput and Kamal Borana 2 Study on Vulnerability in Online Social Networking: Impact on an Individual, Community 27 Sukrati Agrawal and Hare Ram Sah 3 Application of Google Lens Clone Using Image Recognition in Enterprise Environment 47 Sonam Gour 4 An Artificial Intelligence Risk Assessment of a Material Handling System Using a Cost–Safety Matrix 69 Randhir Singh Baghel and Sudhir Kumar Rathi 5 Sustainable Futures: Navigating Blockchain’s Energy Dilemma 85 Anand Rajavat, Vivek Bhardwaj, Navjeet Kaur, Romil Rawat, Anjali Rawat and Gautam Singh Jadon 6 Role of Online Social Networking in Smart Healthcare 113 Shabnam Kumari and Amit Kumar Tyagi 7 Application and Future Trends in Online Social Networking for the Next Generation 133 Amit Kumar Tyagi, Richa and Smita Manohar Gaikwad 8 Security and Possible Threats in Today’s Online Social Networking Platforms 159 Amit Kumar Tyagi, Kanchan Naithani and Shrikant Tiwari 9 The Future of Artificial Intelligence and Machine Learning in Online Social Networking 201 Amit Kumar Tyagi, Ajanthaa Lakkshmanan and Sayed Sayeed Ahmad 10 Future Opportunities Towards Online Social Networking in the Era of Industry 4.0/5.0 227 Amit Kumar Tyagi and Shabnam Kumari 11 Online Social Networking: Power of Industry 6.0 and Beyond 255 Shabnam Kumari and Amit Kumar Tyagi 12 An Investigation on Detection of Botnets in Online Social Networks 299 P. Nancy, A. Devipriya, K. Anitha, D. Vinod and R. Anto Arockia Rosaline 13 Design and Development of Techniques for Fake Profile Detection in Online Social Networks 319 R. Anto Arockia Rosaline, D. Vinod, P. Nancy, K. Anitha and A. Devipriya 14 Spammer Detection in Online Social Networks 337 Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Belsam Jeba Ananth M. and K. Arumugam 15 A Review of Various Applications of Internet of Things with Related Security Issues and Challenges 355 T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam and K. P. Yuvaraj 16 AGRO-Cloud Model and Smart Algorithm to Increase Crop Yield Prediction to Improve Agriculture Quality 371 Avdesh Kumar Sharma and Abhishek Singh Rathore 17 OSN in Healthcare Performance View Through Integration 389 Sudhir Kumar Rathi, Nitin Soni and Naresh Mathur 18 Internet-Based Platforms and Trends Towards Online Social Networking 415 Bright Keswani, Sunil Kumar Kushwaha, Savita Shiwani and Neeraj Kumar Parashar 19 Security and Threat in Online Social Networking 449 Sumit Kumar Kapoor, Kirti Sankhla, Prakhar Agarwal and Sudhir Kumar Rathi 20 Social Media Platform Scraping and Extracting Paradigm 479 Rakesh Kumar Saxena, Sangita Gupta, Anuradha Raheja and Pushp Raj Tripathi 21 Computer-Generated Environment for Virtual Reality and Digital Information Technologies 503 Sudhir Kumar Rathi, Pritam Prasad Lata and Aakansha Mitawa 22 Online Social Networking: Navigating the Myth and Reality of Friendship in the Era of Zero Trust 523 Sukrati Agrawal, Neha Agrawal, Rohit Bansal and Anjali Rawat 23 Various Threats and Attacks on Online Social Networks and Their Counter Measures 551 D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash, S. Vignesh, Rahin Batcha R., Belsam Jeba Ananth M. and Meenakshi 24 Blockchain-Based Decentralized Online Social Networks – Benefits and Challenges 567 Neha Agrawal, Sukrati Agrawal, Ankit Upadhyay and Hitesh Rawat 25 Integrating TF-IDF Features to Divide Amazon Product Reviews into Positive and Negative Groups 583 Ankit More, Abhishek Mishra, Prakash Maravi, Prathamesh Muzumdar and Abhishek Sharma 26 Improved Supervised Classification Model for Automatically Categorizes of News Articles 599 Nikhil Chaturvedi and Jigyasu Dubey 27 OSN Traits and Vulnerability for Measurement and Analysis 611 Rajat Bhardwaj, Vivek Bhardwaj, Romil Rawat, Hitesh Rawat, Prathamesh Muzumdar and Kamal Borana 28 Privacy Preservation in Online Social Networks 625 Arul Prakash, S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi and Meenakshi 29 Machine Learning Techniques for Heart Disease Detection using E-Health Monitoring System 641 Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R. and D. Saravanan 30 A Hybrid Method for Image Encryption Using Lagrange’s Interpolation 653 S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi and Arul Prakash A. 31 Improvement of Underwater Blur Images Using Dark Channel Prior and Fuzzy Intensification Operator for Better Social Network’s Transmission 661 Vijay Kumar Trivedi and Alpesh Soni About the Editors 681 Index 683