Veterinary Healthcare Services

Written to follow Dr Catanzaro's Building the Successful Veterinary Practice series this book relies on the team approach to veterinary healthcare. The 'how to' format, complete with examples and concepts, is a necessary primer for veterinarians in today's competitive society. The author's active clinicians, offer options and alternatives to old habits in the form of workable solutions. The solutions are then tailored to specific practices and their unique needs.

Foreword ix Preface xi List of Abbreviations xiii 1 The Era of Revenue Generation – The Front Door Must Swing 3 2 The Appointment Book 21 3 Outpatient Programs and Procedures 33 4 Inpatient Procedures 49 5 Marketing 73 6 Ancillary Services 89 7 New Technologies & Emerging Trends 103 Appendix 1 Programs 117 Appendix 2 Protocols and Bundles 135 Appendix 3 More Receptionist Scripts 147 Appendix 4 More Resort Forms 153