Roar! Get Heard in the Sales and Marketing Jungle

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

Chapter 1 The Meeting 1 Chapter 2 Visiting the V.P. 11 Chapter 3 Following Up 31 Chapter 4 The 3,500-Year-Old Process 35 Chapter 5 The Wise Buyer 49 Chapter 6 The Cynical Buyer 63 Chapter 7 The Simple Buyer 79 Chapter 8 The Disinterested Buyer 91 Chapter 9 The Referral 109 Chapter 10 The Sales Call 113 Epilogue 131 Summary of ROAR! Concepts 137 Integrating the ROAR! Approach 151 Our Inspiration 176 Acknowledgments 187 About the Authors 189 Bonus Chapter and Coupon 193