Million Dollar Micro Business

Discover how to launch a profitable online course from scratch  In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources.  You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures.  This important book teaches you:  How to turn your passion and expertise into profit, using what you know to create a global, online course  Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business  An alternative to the 9-5 hustle and grind of a traditional workplace  Real-life case studies from people who have been on this journey before  Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.

About the author ix Acknowledgements xi Introduction xv Part I: How it begins 1 1 Start small 3 2 Personal branding 5 3 Time management 9 4 Overcome your fear 13 Success story: James Wedmore — Business By Design 19 Part II: Create that first idea 33 5 Get clear on your idea 35 6 Set up your new business 57 7 Map out your signature course 71 8 Develop your course content 79 9 Design your point of difference 97 10 Design your brand and what you stand for 105 11 Nail your first offer and program 119 Success story: Kayse Morris — The CEO Teacher 135 Part III: Launch it out into the world 147 12 Build your digital learning website 149 13 Content marketing 165 14 Build your list 181 15 Sell your services from a virtual stage 189 Success story: Tracy Harris — Mums With Hustle 197 Part IV: Growth 205 16 The comparison trap 207 17 Embrace automation and software 211 18 Become a systems nerd 217 19 Your micro team 223 20 Outsourcing vs in-house team 229 21 Ditch the guilt 235 Success story: Clint Salter — Dance Studio Owners Association 239 Part V: Welcome to the new world 253 22 Manage your money: cash flow vs profit 255 23 Say no to protect your energy 265 24 Design life your way 271 25 Where to from here? 277 Success story: Denise Duffield-Thomas — Chillpreneur 285 Resources 295 Index 299