The Data Asset

An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset. Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers Risk mitigation Cost control Revenue optimization Undisciplined and reactive organizations Proactive organizations Analysis, improvement, and control technology Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.

Fore! word, by Ron Powell vii Acknowledgments xi Introduction xv Part One Building the Business Case for Data Governance 1 Chapter 1 Making the Case for Better Data 3 Chapter 2 Risk Mitigation: How Quality Data Keeps Your Company Out of Trouble 19 Chapter 3 Controlling Costs with Accurate and Reliable Data 31 Chapter 4 Optimizing Revenue with Quality Data 47 Part Two The Data Governance Maturity Model 61 Chapter 5 Governing Your Data 63 Chapter 6 Undisciplined Organizations: Disasters Waiting to Happen 77 Chapter 7 Reactive Organizations: Trying to Get Beyond Crisis Mode 87 Chapter 8 Proactive Organizations: Reducing Risk, Avoiding Uncertainty 97 Chapter 9 Governed Organizations: Trust in Data Pays Multiple Benefits 111 Part Three Utilizing People and Processes to Achieve a Quality Culture 119 Chapter 10 The Quality Culture 121 Chapter 11 People 129 Chapter 12 Processes 143 Part Four Closing the Loop: Selecting the Right Technology for Your Organization 163 Chapter 13 Undisciplined Organizations: Discovering the Value of Data Quality Tools 165 Chapter 14 Reactive Organizations: Choose the Technology That Gets the Most from Your Applications 181 Chapter 15 Proactive Organizations: Bridging the Chasm and Becoming Proactive 191 Chapter 16 Governed Organizations: Moving Beyond Data to Business Process Automation 201 Glossary 209 Index 213