"This Business has Legs"

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission." --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it." --Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..." --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!

Introduction 1 1. A Hollywood Adventure 9 2. Hat in Hand 35 3. An Irresistible Product 59 4. Shooting Suzanne 83 5. A Virtual Start Up 105 6. Ambushed 125 7. $100,000,000 151 8. A Cultural Icon 167 Epilogue 177 Peter's Time Line 185 Index 193