Job Searching with Social Media For Dummies

Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. Takes the mystery out of Facebook, Twitter, and LinkedIn Offers advice on how to brand yourself online Includes coverage of the latest changes to social platforms and websites If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.

Introduction 1 Part I: Preparing for Your Job Search 5 Chapter 1: The Lowdown on Social Media for Job Hunters 7 Chapter 2: Setting Yourself Up for a Successful Job Search 17 Chapter 3: Reviewing the Essentials of Online Networking 37 Part II: Marketing Yourself with a Personal Brand 53 Chapter 4: Personal Branding 101 55 Chapter 5: Crafting Keywords, Value Statements, and More 75 Chapter 6: Blogging Your Way to a Job Interview 91 Chapter 7: Facing Your Online Reputation 109 Part III: Crafting Web Résumés with LinkedIn, Video, and More 129 Chapter 8: Updating Your Résumé for an Online Audience 131 Chapter 9: Using LinkedIn to Put Your Best Profile Forward 145 Chapter 10: Producing a Compelling Video Résumé 179 Chapter 11: Casting a Wide Net with Other Online Résumés 199 Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 217 Chapter 12: Uncovering the Hidden Job Market with Twitter 219 Chapter 13: Using Facebook as a Job Hunter 245 Chapter 14: Getting Familiar with Other Networks for Job Hunters 265 Part V: Executing Your Proactive Social Media Job Hunt Strategies 279 Chapter 15: Triangulating Opportunities, Companies, and People to Target 281 Chapter 16: Discovering a Company’s Needs 295 Chapter 17: Embracing the Informational Interview for an Insider Advantage 303 Chapter 18: Engaging with Hiring Managers through Social Media 317 Part VI: The Part of Tens 331 Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 333 Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 337 Chapter 21: Ten Common Mistakes People Make When Using Social Media 341 Index 347