Starting and Building Your Catalog Sales Business

Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing

What Is the "Catalog Sales" Business? A Few Starter Ideas. What to Sell: Finding the Right Line. Basics of Marketing. Marketing via Catalogs and Mail. Writing Catalog Copy that Sells. The Important and Necessary Elements in the Mailing. Mailing Lists: A Critical Necessity. Costing, Pricing, and Accounting. What It Takes to Succeed. Financing Your Future. Miscellaneous Aids to Success. Appendixes. References. Index.