The Business-Oriented CIO

The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.

Preface. Acknowledgements. Part One: The Fundamentals. Chapter 1. In Search of Overhead Heroes. Chapter 2. It Governance. Chapter 3. It Strategy and Planning. Chapter 4. Portfolio Management. Part Two: Learning from the Best. Chapter 5. Customer Management. Chapter 6. Market Intelligence. Chapter 7. Service-Offering Management. Chapter 8. Performance Management. Part Three: Pushing the Envelope. Chapter 9. Organizational Competencies. Chapter 10. In Search of Customer Service. Chapter 11. Local Heroes. Index.