Developing Corporate Character

Explains how an organization with strong character can more successfully adapt to change, develop new skills, and ensure a successful future without sacrificing established values or strengths. Offers step-by-step instructions on how to determine the readiness of an organization to change--and how to identify directions and strategies most likely to succeed.

PrefaceThe Author 1. What Happened on the Way to Excellence? Part One: Making Changes While Preserving Character 2. Assess Corporate Charcater: Determining What to Keep and What to Change 3. Change the Organization Without Losing Character Part Two: Developing and Implementing a Corporate Vision 4. Negotiate a Shared Vision: Finding a Future That Fits 5. Implement the Vision: Making the Dream Real 6. Influence Corporate Character from the Middle: Not Waiting for the CEO Part Three: Perpetuating the Distinctive Corporate Character 7. Keep Faith with the Corporate Character: Upholding Key Commitments 8. Make the Corporate Character Adaptive: Maintaining Tension Between Tradition and Change 9. Create Corporate Character That Lasts: Honoring the Past and Changing the Future Resources for Change: A Guide for Assessing Corporate Character in Organizations ReferencesIndex