No Forms. No Spam. No Cold Calls.

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do. You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover: Strategies for building a tech-stack that prioritizes your customers Ways for chief marketing officers to stop playing defense and go on offense Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

Foreword v Introduction 1 Chapter A New Era of Sales and Marketing 15 Chapter 2 It’s Time for CMOs to Play Offense 27 Chapter 3 Building the Customer-First Tech Stack 57 Chapter 4 Our Bold New Vision in Action 97 Chapter 5 The Modern Sales Organization 137 Chapter 6 Are You Ready to Break Through? 183 Afterword 243 About the Author 256 Index 257