Business Planning

Fast track route to rock-solid business plans Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler Includes a glossary of key concepts and a comprehensive resources guide

Introduction to Express Exec Introduction What is Business Planning? The Evolution of Business Planning The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Successful Business Planning Frequently Asked Questions (FAQs) Acknowledgements Index