Inside the Tornado

Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.

Part 1 The Development of Hypergrowth Markets Chapter 1 The Land of Oz Chapter 2 Crossing the Chasm—and Beyond Chapter 3 In the Bowling Alley Chapter 4 Inside the Tornado Chapter 5 On Main Street Chapter 6 Finding Your Place Part 2 Implications for Strategy Chapter 7 Strategic Partnerships Chapter 8 Competitive Advantage Chapter 9 Positioning Chapter 10 Organizational Leadership Index