The Fine Art of Success

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

Foreword by Costas Markides ix Preface xiii About the Authors xvii 1 Madonna 1 Strategy on the Dance Floor 2 Titian 25 Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century 3 Hirst 45 The Shark is Dead – How to Build Yourself a New Market 4 Beuys 69 Understanding Creativity – Is Every Manager an Artist? 5 Picasso, van Gogh & Gauguin 91 Art Lessons for Global Managers 6 Koons 111 Made in Heaven, Produced on Earth: Creative Leadership – The Art of Projection 7 Paik 133 Global Groove – Innovation through Juxtaposition 8 Interview with Gerrit Gohlke, artnet 159 References 171 Index 175