Creative Velocity

Expert guide to sharpen and revitalize your creative spirit in any business environment Written by trailblazing global product innovator Leslie Grandy, Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI provides everything readers need to develop the mindset, skills, and confidence that allow creativity to flourish, enabling them to challenge conventional thinking to improve customer, business, and personal results and collaborate effectively with generative AI to cultivate and explore novel ideas. This book integrates Grandy's real-world examples and practical exercises with compelling insights from thought leaders and academic researchers, rooting her approach in cognitive science and providing empirical evidence of the value of these techniques. The book is an enduring reference that readers can return to whenever they need to revitalize their creative spirit. In this book, readers will learn about: Non-linear thinking methods and how to use them to explore novel possibilities Trigger mechanisms that can jump-start new trains of thought and spark disruptive ideation Different forms of play that stimulate creative thoughts, critical thinking skills, and flexibility Achieving a state of flow and how it helps identify groundbreaking discoveries. Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI earns a well-deserved spot on the bookshelves of product leaders, business professionals, and entrepreneurs seeking to build a culture of innovation within their organizations and generate fresh ideas to solve business challenges.

Introduction xv Chapter 1 The MacGyver Mindset 1 Chapter 2 When X Meets Y 21 Chapter 3 The Same, Only Different 41 Chapter 4 Change the Rules 63 Chapter 5 Do the Opposite 85 Chapter 6 All the Feels 103 Chapter 7 Conscious Mind, Unconscious Behaviors 125 Chapter 8 Go with the Flow 143 Chapter 9 Go Play 163 Chapter 10 Spin a Story 183 Epilogue 205 Endnotes 209 Puzzle Answers 223 Acknowledgments 227 About the Author 229 Index 231