Career Distinction

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Foreword vii Preface ix Acknowledgments xv 1. Understand the Future of Work 1 2. Adopt the Career Distinction Mindset 11 3. Brand Yourself for Career Success 23 Step One Extract—Unearth Your Unique Promise of Value 4. Know Yourself to Grow Yourself 33 5. Remember, It’s What They Think That Counts 45 6. Define Your Brand Community 57 7. Tell Your Brand Story 69 Step Two Express—Communicate Your Brand to Your Target Audience 8. Create Your Career-Marketing Tools 81 9. Express Yourself 97 10. Assess Your Online Identity 115 11. Build Your Brand in Bits and Bytes 127 Step Three Exude—Manage Your Brand Environment 12. Be On-Brand in All That You Do 145 13. Get a Visual Identity 155 14. Increase Your Career Karma 171 Summary: Evolve and Resolve 185 Appendix 193 Index 197 About the Authors 207