簡介
Schwab's revolutionary approach to success in the face of adversity
Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed. Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval. In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.
目錄
Introduction. PART ONE: LEVELING THE PLAYING FIELD.
Chapter 1. May Day.
Chapter 2. Opening Investment.
Chapter 3. Building the Brand.
Chapter 4. Innovation.
Chapter 5. Branchland.
Chapter 6. Advice and Advisors.
PART TWO: PROFILES IN CRISIS.
Chapter 7. Forsaken IPO.
Chapter 8. Birthright.
Chapter 9. Market Crash.
Chapter 10. Margin Call.
Chapter 11. Earthquake.
Chapter 12. OneSource.
Chapter 13. Heart Attack.
Chapter 14. eSchwab.
PART THREE: CUSTODIAN OF UNEASY DREAMS.
Chapter 15. Balance of Power.
Chapter 16. Schwab Mythology.
Chapter 17. Unfinished Business.
Epilogue Schwab Account.
Appendix 1: Charles Schwab & Co. Timeline.
Appendix 2: Charles R. Schwab's Employment Agreement.
Source Notes.
Bibliography.
Index.
