The Pricing Model Revolution

An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like: How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you’re choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

Preface xi Acknowledgments xiii Part I The Pricing Model Revolution 1 Chapter 1 Monetization as a priority 3 Part II New Approaches to Monetization 15 Chapter 2 Pay-per-use/per-wash/per-mile/… 17 Chapter 3 Subscription pricing 39 Chapter 4 Outcome-based pricing 57 Chapter 5 Psychological pricing 77 Chapter 6 Dynamic pricing 97 Chapter 7 Artificial-intelligence based pricing 119 Chapter 8 Freemium 133 Chapter 9 Sympathetic pricing 149 Chapter 10 Participative pricing 163 Chapter 11 Neuropricing 181 Part III How to Win 197 Chapter 12 Success with new pricing models 199 Notes 211 About the Author 225 Index 227