Pop-Up Business For Dummies

Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!

Introduction 1 Part I: Planning to Pop Up 7 Chapter 1: Welcome to the World of Pop Ups 9 Chapter 2: Developing Your Pop Up Plan 19 Part II: Building on Your Pop Up Foundations 35 Chapter 3: Building Your Team 37 Chapter 4: Funding Your Project 57 Chapter 5: Finding Your Space and Your Landlord 73 Part III: Filling Your Pop Up with People 89 Chapter 6: Making an Impression: Branding and Marketing 91 Chapter 7: Producing and Distributing Leaflets and Posters 107 Chapter 8: Making the Most of Social Media 121 Chapter 9: Cooking Up a Media Storm for Your Pop Up 139 Part IV: Running Your Pop Up 153 Chapter 10: Designing and Kitting Out Your Space 155 Chapter 11: Managing Your Shop and Staff 173 Chapter 12: Meeting Your Customers 185 Part V: Looking to the Future 197 Chapter 13: Measuring the Success of Your Pop Up 199 Chapter 14: Packing Up and Moving On 213 Part VI: The Part of Tens 223 Chapter 15: Ten Useful Items to Have in Your Pop Up 225 Chapter 16: Ten Reasons Why Your Pop Up is Good for Business 231 Index 237