The Supernova Advisor

The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch—under the leadership of author Rob Knapp—it has grown increasingly popular within the financial services industry. The Supernova Advisor skillfully outlines this proven model and reveals how it can be used to create an exceptional experience for your clients, while significantly growing your business.

Foreword ix Acknowledgments xv Introduction Stepping onto the Invisible Bridge: Your Journey toward the Exceptional xix Chapter 1 The Trouble with Success: The Tyranny of the 80/20 Rule 1 Chapter 2 Contact: The Humble Foundation of the Ultimate Client Experience 9 Chapter 3 Segmentation: The Supernova Non-negotiable 19 Chapter 4 Organization: Promises Made, Promises Kept 41 Chapter 5 Planning: Inspired Action 57 Chapter 6 Acquisition: Explosive Growth under Control 73 Chapter 7 Leading the Practice: Leaders Developing Leaders 91 Final Thoughts on Moving Forward 113 About the Author 117 Index 119