跳到主要內容

Navigating the Badlands

$1007 定價: $1119 9折 可訂購

也可以到門市自行翻閱這本書

店內位置

下單選門市自取可使用文化幣
有團購需求請加官方LINE詢問

LINE US!
直接購買
作者
Mary O'Hara-Devereaux
出版社
John Wiley
ISBN
9780787971380
出版日期
2004/09

簡介

In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.

目錄

Flash Forward . . . . 1. Making Sense of the Big Picture. 2. Weathering the Badlands: Global Drivers of Change. 3. Lead the Journey of Your Lifetime. 4. Don’t Get Lost in Familiar Territory. 5. Weave the Web: Create a Resilient Organization. 6. Avoid Strategy Tragedy. 7. Engage People Deeply. 8. Create the Corner Store. 9. Learn About China. 10. Embrace Global Interdependence. Notes and Resources. Acknowledgments. About the Author. Index.

為您推薦