The Ride of a Lifetime

Tough, smart business advice from the star of the hit TLC reality show "American Chopper" Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it. Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

Foreword ix Acknowledgments xi Introduction xiii Chapter 1: Choices 1 Chapter 2: No Thanks, Pardner 13 Chapter 3: Passion 27 Chapter 4: Welcome Change 39 Chapter 5: Building a Reputation 51 Chapter 6: Stay Organized 67 Chapter 7: Hire Good People 81 Chapter 8: Learn to Trust Others 93 Chapter 9: Take Care of Your Employees 105 Chapter 10: All in the Family 113 Chapter 11: Learn from Your Mistakes 125 Chapter 12: Giving Back 139 Chapter 13: Never Sell Out 153 Chapter 14: Always Follow Your Dreams 163