Enough

John Bogle puts our obsession with financial success in perspective Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective. Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, "to poison our minds with a little humanity." Page by page, Bogle thoughtfully considers what "enough" actually means as it relates to money, business, and life. Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives Details the values we should emulate in our business and professional callings Contains thought-provoking life lessons regarding our individual roles in society Written in a straightforward and accessible style, this unique book examines what it truly means to have "enough" in world increasingly focused on status and score-keeping.

Foreword by William Jefferson Clinton vii Prologue by Tom Peters xi Author’s Note: A Crisis of Ethic Proportions xvii Introduction 1 MONEY CHAPTER 1 Too Much Cost, Not Enough Value 29 CHAPTER 2 Too Much Speculation, Not Enough Investment 49 CHAPTER 3 Too Much Complexity, Not Enough Simplicity 71 BUSINESS CHAPTER 4 Too Much Counting, Not Enough Trust 97 CHAPTER 5 Too Much Business Conduct, Not Enough Professional Conduct 120 CHAPTER 6 Too Much Salesmanship, Not Enough Stewardship 141 CHAPTER 7 Too Much Management, Not Enough Leadership 159 LIFE CHAPTER 8 Too Much Focus on Things, Not Enough Focus on Commitment 183 CHAPTER 9 Too Many Twenty-First- Century Values, Not Enough Eighteenth- Century Values 193 CHAPTER 10 Too Much “Success,” Not Enough Character 211 WRAPPING UP: WHAT’S ENOUGH? What’s Enough For Me? For You? For America? 229 Afterword: A Personal Note about My Career 249 Acknowledgments 253 Notes 257 Index 269