La Casa Que El Queso Construyó

A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multibillion-dollar success story. Yet, like many successful entrepreneurs, Leal’s great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth. Leal’s memoir, THE HOUSE THAT CHEESE BUILT, is both a beautiful illustration of the immigrant experience—isolation, fear, and ambition for a better life and assimilation—as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.

Agradecimientos ix Prólogo: La casa que el queso construyó xi Parte I Náufrago 1 La muerte del Transformer 3 2 Desea más 21 3 Crea oportunidad 47 Parte II De cortador de queso a propietario de fábrica 4 Aprender a pivotear 75 5 Hacer negocios con los amish 97 6 Di queso 105 Parte III Viviendo El Sueño Americano 7 Expulsión y reinvención 121 8 Pichones de tiro 151 9 Un último queso 157 Parte IV Traición y gracia 10 Mucho dinero 177 11 Traición 203 12 Luchando por mi vida 223 13 Cuatro días en el juzgado 235 14 Días de prisión y de encontrar la gracia 251 Epílogo: lecciones clave para emprendedores 259 Acerca del autor 269 Índice 271