Monster Transformation

A hands-on approach to preparing your company for AI-powered digital transformation In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have—and develop—to enable your organization to function in a world defined by generative artificial intelligence. Monster Transformation blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI. Whether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You’ll also find: Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them Real-world insights from interviews with transformation leaders across industries and organizational layers 10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization Perfect for managers, executives, and other business leaders, Monster Transformation offers a practical approach for implementing the world’s newest, most exciting technologies in your company. With a foreword by Shellye Archambeau, bestselling author of Unapologetically Ambitious, Monster Transformation is a no-BS humanistic take on how organizations can adapt and thrive in a chaotic and turbulent environment.

Foreword xi Introduction xv Chapter 1: WTF Just Happened 1 Chapter 2: Press 9 and Wait in Purgatory 41 Chapter 3: Know Thy Mess 71 Chapter 4: My Way or the Highway 99 Chapter 5: Transparency Is the New Currency 131 Chapter 6: Enter the Test Kitchen 153 Chapter 7: The CO Issue 183 Chapter 8: A Coalition of the Winning 213 Chapter 9: Back to the Future 241 Chapter 10: Check Yourself 275 Conclusion 301 Notes 307 Acknowledgments 311 Index 313