The Granularity of Growth

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.

Special thanks vi Acknowledgements vii Preface ix Introduction: Grow or go 1 Part I Your growth ambition 13 1 A granular world 17 2 Understanding your company’s performance 31 3 Firing on multiple cylinders 47 4 A granular company 55 Part II Your growth direction 67 5 Firing on momentum 71 6 Firing on M&A 83 7 Firing on share gain 99 8 Mapping your growth direction 111 9 To move or not to move? 123 Part III Your growth architecture 133 10 The architecture of growth 137 11 Looking in the mirror 153 12 A blueprint for granularity 163 13 Building scale platforms 175 14 Cluster-based growth 187 Conclusion: Choosing to lead growth 205 Appendix 1: Growth and value 211 Appendix 2: Two ways to grow, two ways to go 219 Bibliography 227 Index 237