Exclusively dedicated to Mobile TV, this book provides a detailed insight to mobile multimedia characterized efficient compression techniques, protocols formalized by 3GPP or 3GPP2, capabilities of broadcast, and mobile networks for delivering multimedia content. Network requirements such as spectrum; chipsets, software and handsets which enable multimedia services; delivery platforms and content protection technologies which provide revenue assurance are covered in detail. Written with a global perspective, this book takes a detailed look at the networks deployed worldwide with examples and is rich in diagrams providing extraordinary visualization of the new technologies.