The Idea Chase Seven Principles for Breakthrough Innovation

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"Breakthrough" innovation is often difficult to achieve. Great ideas hide in places that are not obvious. They often first appear as bits and pieces of fragmented ideas rather than something fully revealed. In addition, the story behind chasing ideas is as elusive as the ideas themselves. Some say that breakthrough innovation is magical, unlearnable, or inborn. It is a wonderful fairy tale of inspiration. However, evidence does not fully support the "inspiration" hypothesis. A successful Idea Chase is a combination of inspiration and disciplined hard work. These important ingredients cannot be separated, they work together to reveal something that is unseen by others. Artists, authors, musicians, as well as leaders of some of the most innovative organizations have mastered this approach. It is a skill that can be described, developed, and managed. As described in this book, the story of innovation is built on seven key principles and a toolbox of supporting methods: Be Ambitious, Create Chemistry, Define Roles and Responsibilities, Build Trust, Lean on Data, Show Perseverance, and Embrace Sacrifice. This story is told through the experiences and examples of innovative organizations and extraordinary people that have combined the magic of inspiration with the muscle of discipline to achieve the impossible. Sample Chapter(s) Introduction Chapter 1: Chasing Big Ideas: Stars, Constellations, and Breakthrough Innovation Contents: About the Author Introduction Chasing Big Ideas: Stars, Constellations, and Breakthrough Innovation Seven Principles for Breakthrough Innovation Be Ambitious Create Chemistry Define Roles and Responsibilities Build Trust Lean on Data Show Perseverance Embrace Sacrifice Turning the Principles into Action Appendix: The Research Methodology Index Readership: Executives in business, healthcare, sciences, agriculture, sustainability, and non-profits are constantly seeking breakthrough ideas; professionals, scholars, and graduate students interested in innovation;executive Development and MBA Classes. courses in design and project management.

New Idea！設計師不藏私的版面設計新點子

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內容簡介 ★做設計不能只靠那幾招啊！沒靈感時怎麼辦？★ ★Layout 設計的眉眉角角很多，想知道高手都怎麼做嗎？★ 　　設計新手的煩惱是： 　　「雖然熟悉 Illustrator 及 Photoshop，但是在編排版面時，經常對元素的大小、色彩、位置拿不定主意，不是一股腦兒地放大，就是盲目地東搬西移！」 　　「抓不到文案的重點，只要版面有空白處就忍不住想塞滿」 　　「想用圖庫，但是怕跟別人撞圖，不知道要做什麼樣的變化才能與眾不同」 　　「觀摩很多設計作品，也激發不少靈感，但是不知道該怎麼做出來」 　　「客戶只給文案沒有圖像，不管怎麼編排都不出色！」 　　「只會幾招設計手法，做出來的風格都很像，頻頻被退稿該怎麼辦？」 　　「好不容易完成作品，但總覺得還少了點什麼……」 　　你的煩惱我們都知道，其實 Layout 設計不是天馬行空、也不是憑感覺，而是有脈絡可循的。要完成一份好的作品，得先經過細膩的規劃，了解文案的訴求、思考圖文比例、選擇素材、決定用色等。當每個環節都能確實掌握後，才能設計出亮眼的作品，並確實傳達資訊。 　　本書由五位資深設計師所撰寫，他們將長年累積的設計知識及業界經驗整理成清楚易懂的規則，並以海報、傳單、書籍封面等作品做示範。每個範例會先說明設計想法，再教你用 Illustrator、Photoshop 逐步操作，具體實踐創意。本書著重在版面的編排原則及技巧，不會使用繁複的 Photoshop 或 Illustrator 功能，即使對軟體不熟也能跟著操作。當你遇到瓶頸或是沒靈感時，不妨看看這些能立即派上用場的技巧。 目錄 目錄 Chapter 1　Basic 不用擔心版面空蕩蕩，妥善分類資料、善用留白，才能精確傳達資訊。 Chapter 2　Typography 學會字體技巧，即使沒有圖片可用，也能做出搶眼的主視覺！ Chapter 3　Color 介紹專家常用的選色技巧，並組合色彩及形狀，製作出吸睛的作品。 Chapter 4　Title&Mark 製作 LOGO 或標題遇到瓶頸時，看看專業設計師有什麼解決手法！ Chapter 5　Photography 照片不是放到版面裡就好，懂得裁切與疊放，並與文字、圖形搭配，就能改變整體的風格。 Chapter 6　Decoration 介紹可以立即派上用場的裝飾及表現方法，為設計增添微妙變化。 Appendix　Illustrator & Photoshop 常用的基本操作