Publication Manual of the American Psychological Association (7版)

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書名：Publication Manual of the American Psychological Association 7/E 作者：American Psychological Association 出版社：American Psychological Association 出版日期：2019/10/00 ISBN：9781433832161 內容簡介 目錄

International Marketing (2版)

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【簡介】 【目錄】 Table of Contents PART I. Essentials of International Marketing 1. Introduction to International Marketing 2. Culture and Cross-Cultural Marketing 3. Global Trade and Integration 4. Country Selection and Entry Strategies 5. International Marketing Planning, Organization and Control PART II. International Markets and Market Research 6. Markets and Segmentation in an International Context 7. International Positioning 8. Market Research in the International Environment PART III. International Product Marketing 9. International Product and Brand Marketing 10. International Product Standardization and Adaptation PART IV. International Pricing and Finance 11. International Pricing 12. International Finance and Pricing Implications PART V. International Place or Distribution 13. International Marketing Channel Management 14. International Distribution: Exporting and Retailing PART VI. International Promotion 15. Globally Integrated Marketing Communications 16. International Sales Promotions and Public Relations

Essentials of Nursing Adults (1版)

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【簡介】 【目錄】 Table of Contents Part One: Principles of Nursing Adults Chapter 1: Nursing adults: the context of care delivery Chapter 2: Patient centred care Chapter 3: Professional values Chapter 4: Safeguarding and the vulnerable adult Chapter 5: Patient safety and quality improvements Chapter 6: Research and evidence based practice in nursing Chapter 7: Health promotion Part Two: Aspects of Nursing Adults Chapter 8: The fundamentals of care in nursing adults Chapter 9: Assessment and care of the adult with acute needs Chapter 10: Preparing adults for surgery, peri and post-operative surgical care Chapter 11: Pain and symptom control - assessment and management Chapter 12: Clinical investigations Chapter 13: Medication management and administration Chapter 14: Infection prevention and control Part Three: Managing Nursing Care of Adults with Complex and High Dependency Needs Chapter 15: Care of the pregnant women Chapter 16: Care of the highly dependent and critically ill adult Chapter 17: Care of the frail older adult Chapter 18: Care of the adult with long-term conditions Chapter 19: Care of the adult with mental health issues Chapter 20: Care of the adult with dementia Chapter 21: Care of the adult with learning disability Chapter 22: Care of the adult with cancer Chapter 23: Care of the adult at the end of life Part Four: Managing Nursing Care of Adults with Specific Conditions Chapter 24: Care of the adult with a respiratory condition Chapter 25: Care of the adult with a cardiac condition Chapter 26: Care of the adult with a vascular condition Chapter 27: Care of the adult with a neurological condition Chapter 28: Care of the adult with a urinary/renal condition Chapter 29: Care of the adult with an endocrine condition Chapter 30: Care of the adult with an immunological condition Chapter 31: Care of the adult with a musculoskeletal condition Chapter 32: Care of the adult with a hematological condition Chapter 33: Care of the adult with a dermatological condition Chapter 34: Care of the adult with a gastrointestinal condition Chapter 35: Care of the adult with a nutritional condition Part Five: Being a Professional Adult Nurse Chapter 36: Leadership and management in nursing adults Chapter 37: Decision making and accountability Chapter 38: Lifelong learning and continuing professional development Chapter 39: The Role of the Nurse as Teacher and Educator

Essentials of Research Methods in Education (1版)

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Essential reading for students in all education courses that include a research project, this book provides a comprehensive overview of research methods with examples from a range of educational fields and practical guidance on how to undertake educational research.