朗文英文商業書信 & 電子郵件寫作技巧與範例 (Taylor: Model Business Letters, E-mails & Other Business Documents 7/E)

類似書籍推薦給您

書名：朗文英文商業書信 & 電子郵件寫作技巧與範例 原文書名：Model Business Letters, E-mails & Other Business Documents 7/E 作者：Taylor 翻譯：林麗冠 出版社：普林斯頓 出版日期：2013/08/01 ISBN：9789862802236 內容簡介 　　本書捨棄拖泥帶水的老套用語，改以符合現代化商業專業形象的簡潔用語，依主題教導讀者各式常用英文書信與電子郵件的撰寫技巧，每一主題都搭配極具參考價值的實例，輔以邊欄式的重點解說、提示。閱讀本書，一定可以大幅提升寫作功力與職場價值。 目錄 Part 1 溝通概論 (Communication: An Overview) 1. 建立關係的重要性 ─ 包括口頭和書面形式 (The importance of building relationships – both orally and in writing) 2. 句子結構的重要性 (Sentence construction matters) Part 2 商業寫作基礎 (Business Writing Basics) 3. 21 世紀商業用語 (21st century business language) 4. 以邏輯方式架構訊息 (Structuring messages logically) 5. 版面呈現的重要性 (Presentation matters) Part 3 Electronic Communication 6. 電子郵件禮節 (Email etiquette) 7. 線上寫作：網站、部落格和社交網路 (Writing online: websites, blogs and social networking) 8. 線上顧客服務 (Customer care online) Part 4 例行性商業交易 (Routine Business Transactions) 9. 詢問與回覆 (Enquiries and replies) 10. 報價、估價與投標 (Quotations, estimates and tenders) 11. 訂單與履行 (Orders and their fulfilment) 12. 開立發票與結帳 (Invoicing and settlement of accounts) 13. 請求付款信 (Letters requesting payment) 14. 信用交易與徵信調查 (Credit and status enquiries) 15. 典型的商業交易 ( 書信與文件 ) (A typical business transaction [correspondence and documents]) Part 5 一般商業書信 (General Business Correspondence) 16. 內部書信 (Internal correspondence) 17. 祕書與行政往來書信 (Secretarial and administrative correspondence) 18. 會議文件 (Meetings documentation) 19. 人事 (Personnel) 20. 報告與提案 (Reports and proposals) Part 6 富創造力與說服力的文件 (Creative and Persuasive Documents) 21. 抱怨與調解 (Complaints and adjustments) 22. 親善信 (Goodwill messages) 23. 公告、廣告、通知單與講義 (Notices, advertisements, information sheets and handouts) 24. 通知函 (Circulars) 25. 推銷信與主動提供 (Sales letters and voluntary offers) 26. 宣傳品 (Publicity material) 27. 商業計畫書 (Business plans) 附錄1 口語和書信形式的稱謂 附錄2 A-Z 替換字 ( THE A-Z of alternative words) 附錄3 如何用簡明英語撰寫報告 (How to write reports in plain English)

MODEL BUSINESS LETTERS, E-MAILS and OTHER BUSINESS DOCUMENTS (7版)

類似書籍推薦給您

作(編/譯)者 : TAYLOR 出版年份 : 2012 ISBN : 9780273751939 類別 : 商用英文 書號 : KX0293 幾色 : 2 規格 : 平裝 發行公司 : PEARSON 英文書名中譯 : 商業英文書信 版次 : 7E 頁數 : 512 Table of Contents: Part 1 Communication: An Overview 1. The importance of building relationships – both orally and in writing 2. Sentence construction matters Part 2 Business Writing Basics 3. 21st century business language 4. Structuring messages logically 5. Presentation matters Part 3 Electronic Communication 6. Email etiquette 7. Writing online: websites, blogs and social networking 8. Customer care online Part 4 Routine Business Transactions 9. Enquiries and replies 10. Quotations, estimates and tenders 11. Orders and their fulfilment 12. Invoicing and settlement of accounts 13. Letters requesting payment 14. Credit and status enquiries 15. A typical business transaction (correspondence and documents) Part 5 General Business Correspondence 16. Internal correspondence 17. Secretarial and administrative correspondence 18. Meetings documentation 19. Personnel 20. Reports and proposals Part 6 Creative and Persuasive documents 21. Complaints and adjustments 22. Goodwill messages 23. Notices, advertisements, information sheets and handouts 24. Circulars 25. Sales letters and voluntary offers 26. Publicity material 27. Business plans Appendix 1 Spoken and written forms of address Appendix 2 The A-Z of alternative words Appendix 3 How to write reports in plain English Index