NEW FOUNDATION OF ARTIFICIAL INTELLIGENCE

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This book lays a new foundation toward achieving artificial self-intelligence by future machines such as intelligent vehicles. Its chapters provide a broad coverage to the three key modules behind the design and development of intelligent vehicles for the ultimate purpose of actively ensuring driving safety as well as preventing accidents from all possible causes. Self-contained and unified in presentation, the book explains in details the fundamental solutions of vehicle's perception, vehicle's decision-making, and vehicle's action-taking in a pedagogic order. Besides the fundamental knowledge and concepts of intelligent vehicle's perception, decision and action, this book includes a comprehensive set of real-life application scenarios in which intelligent vehicles will play a major role or contribution. These case studies of real-life applications will help motivate students to learn this exciting subject. With concise and simple explanations, and boasting a rich set of graphical illustrations, the book is an invaluable source for both undergraduate and postgraduate courses, on artificial intelligence, intelligent vehicle, and robotics, which are offered in automotive engineering, computer engineering, electronic engineering, and mechanical engineering. In addition, the book will help strengthen the knowledge and skills of young researchers who want to venture into the research and development of artificial self-intelligence for intelligent vehicles of the future.

CUSTOMER RELATIONSHIP MANAGEMENT: THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY (2版)

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書名：CUSTOMER RELATIONSHIP MANAGEMENT: THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY 2/E 作者：BARAN 出版社：Taylor 出版日期：2016/12/00 ISBN：9781138919525 內容簡介 ●Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM ●New material on big data and the use of mobile technology ●An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today ●A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole ●Cutting edge examples and images to keep readers engaged and interested ●A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers 目錄 Part One: CRM Theory and Development 1. Introduction to Customer Relationship Management 2. The History and Development of CRM 3. Relationship Marketing and CRM 4. Organization and CRM Part Two: Data Management and Technology 5. CRM and Data Management 6. Technology and Data Platforms 7. Database and Customer Data Development Part Three: Marketing Strategy 8. Business-to-Business CRM 9. Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits 10. The CRM Strategy Cycle: Acquisition, Retention, and Win-Back 11. Privacy and Ethics Considerations Part Four: CRM Evaluation 12. CRM Program Measurement and Tools Part Five: CRM New Horizons 13. Social Networking and CRM 14. CRM Trends, Challenges, and Opportunities