Principles of Microeconomics (4版)

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簡介 Mateer and Coppock Make Economics for Everyone Drawing on their extensive teaching experience in the classroom and online, Mateer and Coppock continuously innovate to address the changing teaching and learning challenges faced by instructors and students. The Fourth Edition introduces new scaffolded learning pedagogy with a Norton Illumine Ebook as well as revised InQuizitive and Smartwork activities that provide personalized support and build problem-solving skills. New relevant and relatable examples ensure that students understand how their lives are influenced by economics, and rich Norton Teaching Tools resources help instructors connect with students before, during, and after class. 目錄 Part I Introduction 1. Five Foundations of Economics 2. Model Building and Gains from Trade Appendix 2A: Graphs in Economics Part II The Role of Markets 3. The Market at Work: Supply and Demand Appendix 3A: Changes in Both Demand and Supply 4. Elasticity 5. Market Outcomes and Tax Incidence 6. Price Controls 7. Market Inefficiencies: Externalities and Public Goods Part III The Theory of the Firm 8. Business Costs and Production 9. Firms in a Competitive Market 10. Understanding Monopoly 11. Price Discrimination 12. Monopolistic Competition and Advertising 13. Oligopoly and Strategic Behavior Part IV Labor Markets and Earnings 14. The Demand and Supply of Resources 15. Income, Inequality, and Poverty Part V Special Topics in Microeconomics 16. Consumer Choice Appendix 16A: Indifference Curve Analysis 17. Behavioral Economics and Risk Taking 18. Health Insurance and Health Care 19. International Trade