ESP: English for Business Communication (商業溝通英文)

類似書籍推薦給您

書名：ESP: English for Business Communication (商業溝通英文) 作者：NCKU ESP Program 出版社：Bookman 出版日期：2012/03/20 ISBN：9789574454297 內容簡介 　　商業溝通英文以閱讀為起點，延伸重點歸納與理解的練習。單字分列一般語文單字與專業英語單字，搭配英語語料庫的運用練習與口說或寫作的活動。讓學習者熟悉商業溝通所需的專業用語，並透過各樣的練習增強英語能力。 　　本書分四單元，介紹與財務、行銷、人力資源、製造業相關主題的商業溝通模式。單元設計由淺入深，讓學生能從簡短對話、溝通開始學習，進階到簡報內容多又複雜的提報。每個單元包含兩個部分： 　　商業主題的介紹； 　　溝通技巧的練習 　　主題介紹提供內容與單字的素材，供學生練習技巧。對話以及簡報範例充足，囊括片語、句子、短文到整篇的文章。 　　此系列由國立成功大學專業英文團隊研發而成，是全台灣第一套以ESP（English For Specific Purposes，專業英文）概念設計，針對不同學科領域需求所設計而成的全方位英語教材。 　　Introduction of the Series 　　This series recognizes the varied academic and professional English learning needs of college students as they prepare for different careers. By adopting the English for Specific Purposes (ESP) approach—one of the most effective EFL teaching methods used today—the series equips students with academic skills for English-speaking classrooms, while also providing relevant language training to ensure professional success. 產品特色 　　★ 選材具公信力—文章內容源自於美國知名的科學雜誌，可信度高，篇幅足夠可加強讀者英語閱讀功力。 　　★ 實用專業英語單字—列舉學科中常用英語單字，及其用法。 　　★ 充足的詞組練習—以「搭配詞」（collocation）為概念設計練習題，配合語料庫的學習使用，讓學生能靈活運用常見英語詞彙，增加語言技巧。 　　★ 產業相關的課後活動—每課均設有與產業或主題相關的活動，題材廣泛，不僅培養學生自行搜尋資訊的能力，又能藉此過程熟悉產業脈動。 目錄 Unit One Finance Lesson 1 Commercial Banks Lesson 2 Low-risk Investments Lesson 3 High-risk Investments Unit Two Marketing Lesson 1 Marketing Mix Lesson 2 Character Marketing Lesson 3 Private Branding Unit Three Human Resource Management Lesson 1 Recruitment Lesson 2 Selection Lesson 3 Training Unit Four Manufacturing Lesson 1 Manufacturing Process Lesson 2 Logistics Management Lesson 3 Environmental and Public Safety Issues

English for Business and Management (1版)

類似書籍推薦給您

English for Business and Management 9789861479583 書號：0310073 出版日期：2021年

English for Business (1版)

類似書籍推薦給您

English for Business 書號：7100331 ISBN：9789861478517 出版日期：2019年 內容簡介 English for Business English for Business is a four-skills focused textbook with engaging up-to-date topics that have been carefully chosen to reflect the world of work, as well as general contexts. There are ample practice activities and a wide range of valuable listening and reading test-taking strategies that will help users of this book greatly improve their English skills. Included also are important language notes that enable learners to know how native English speakers actually communicate. Components Student Book with MP3 Audio CD Engaging videos that sharpen and broaden the material in the book Teacher's Manual with Mini Tests, Practice Test, Answer Key, Transcripts available