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【原文書】 書名：Management: An Integrated Approach 2/E 作者：Gulati 出版社：Cengage 出版日期：2016/01/14 ISBN：9781305502086
| 書名: | *Management: An Integrated Approach (2版) | |||
| 作者: | Gulati | |||
| 版次: | 2 | |||
| ISBN: | 9781305502086 | |||
| 出版社: | Cengage | |||
| 出版日期: | 2016/01 | |||
| 書籍開數、尺寸: | 28.4*22.1 | |||
| 重量: | 1.41 Kg | |||
| 頁數: | 640 | |||
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#商業與管理
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| 定價: | ||||
| 售價: | 1222元 | |||
| 庫存: | 有庫存: >=5 | |||
| LINE US! | 詢問這本書 團購優惠、書籍資訊 等 | |||
*Management: An Integrated Approach (2版)
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詳細資訊
【原文書】 書名：Management: An Integrated Approach 2/E 作者：Gulati 出版社：Cengage 出版日期：2016/01/14 ISBN：9781305502086
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【簡介】 This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders. 【目錄】 PART I: INTRODUCTION TO STRATEGIC MANAGEMENT Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis PART II: EXTERNAL AND INTERNAL ANALYSIS Ch 2 External Analysis: The Identification of Opportunities and Threats Ch 3 Internal Analysis: Resources and Competitive Advantage PART III: STRATEGIES Ch 4 Business-Level Strategy Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy Ch 6 Business-Level Strategy and the Industry Environment Ch 7 Strategy and Technology Ch 8 Strategy in the Global Environment Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing Ch10 Corporate-Level Strategy: Related and Unrelated Diversification PART IV: IMPLEMENTING STRATEGY Ch11 Corporate Governance, Social Responsibility and Ethics Ch12 Implementing Strategy Through Organization PART V: Cases in Strategic Management
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Strategic Management: An Integrated Approach: Theory (Asia Edition) ISBN13：9789814878296 出版社：Cengage Learning 作者：Charles W. L. Hill ; Melissa A. Schilling ; Gareth R. Jones 裝訂／頁數：平裝／456頁 規格：25.4cm*20cm*1.5cm (高/寬/厚) 版次：13 出版日：2019/11/01 中國圖書分類：管理理論；經營管理 內容簡介 This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long case studies from well-known, leading global companies. MindTap for Hill/Schilling/Jones' STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to customize, to challenge every individual and to build their confidence. MindTap Management presents helps students learn to think and act like managers with activities and assessments that allow students to learn by experience, equipping them with the skills they need to be able to think strategically. Through a variety of experiential and applications-focused activities, MindTap provides the tools for a more interactive and engaging course experience. MindTap: Powered by You Customizable activities teach students to problem-solve and think like managers. The Cornerstone to Capstone Quiz assesses prior knowledge and provides robust feedback. "You Make the Decision" activities, video quizzes and experiential exercises allow students to experience concepts within the context of real-world scenarios. Group projects in the app provide a collaborative learning environment for students to complete group case analysis projects synchronously. In addition, the Adaptive Test Prep helps students study for exams. 目錄 PART I: INTRODUCTION TO STRATEGIC MANAGEMENT Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage Ch 2 External Analysis: The Identification of Opportunities and Threats PART II: THE NATURE OF COMPETITIVE ADVANTAGE Ch 3 Internal Analysis: Resources and Competitive Advantage Ch 4 Competitive Advantage Through Functional-Level Strategies PART III: STRATEGIES Ch 5 Business-Level Strategy Ch 6 Business-Level Strategy and the Industry Environment Ch 7 Strategy and Technology Ch 8 Strategy in the Global Environment Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing Ch10 Corporate-Level Strategy: Related and Unrelated Diversification PART IV: IMPLEMENTING STRATEGY Ch11 Corporate Governance, Social Responsibility and Ethics Ch12 Implementing Strategy through Organization
