社群大數據 Social Big Data 網路聲量、口碑及輿情分析 Listening & Analytics (2版)
類似書籍推薦給您
社群大數據:網路口碑及輿情分析(第二版)【內含認證碼,經刮除不受退】
ISBN13:9789869947534
出版社:前程文化〈前程企管〉
作者:楊立偉;邵功新
裝訂/頁數:平裝/300頁
規格:23cm*17cm*1.2cm (高/寬/厚)
出版日:2020/09/01
中國圖書分類:電腦系統資料相關處理
內容簡介
本書分成三大章節,第一篇為觀念篇,主要簡單說明社群大數據的分析方法以及意藍資訊多年顧問經驗所累積下來的應用分析案例介紹,讓您對社群大數據能有基本的認識;第二篇為工具篇,詳實的介紹目前國內最大的社群口碑資料庫─OpView社群口碑資料庫的操作方法,隨書附有OpView社群口碑資料庫的認證碼(請參閱本書p.Ⅷ相關說明),讓您可邊對照邊操作,熟悉整個系統的操作環境;第三篇為實戰篇,集結了不同產業的實務分析案例,透過實務案例的操作分析流程,讓您可藉由做中學的過程,輕鬆完成社群口碑分析的報告。擁有本書,將能讓您學習到:
1.兼具理論與實務知識的大數據分析方法。
2.熟習國內最具權威性的社群大數據資料庫的操作方法。
3.最貼近市場實務的分析案例,讓您職場上應用無往不利。
目錄
Part1 社群大數據-觀念篇
第 1 章 社群力量崛起與社群大數據
第 2 章 常用指標與應用情境
Part2 社群大數據-工具篇
第 3 章 主題設定教學
第 4 章 系統功能與操作流程
第 5 章 常用技巧解說
Part3 社群大數據-實戰篇
第 6 章 商業分析案例實作
第 7 章 進階商業分析案例
立即查看
Big Data Management and Analytics
類似書籍推薦給您
【簡介】
With the proliferation of information, big data management and analysis have become an indispensable part of any system to handle such amounts of data. The amount of data generated by the multitude of interconnected devices increases exponentially, making the storage and processing of these data a real challenge.
Big data management and analytics have gained momentum in almost every industry, ranging from finance or healthcare. Big data can reveal key insights if handled and analyzed properly; it has great application potential to improve the working of any industry. This book covers the spectrum aspects of big data; from the preliminary level to specific case studies. It will help readers gain knowledge of the big data landscape.
Highlights of the topics covered include description of the Big Data ecosystem; real-world instances of big data issues; how the Vs of Big Data (volume, velocity, variety, veracity, valence, and value) affect data collection, monitoring, storage, analysis, and reporting; structural process to get value out of Big Data and recognize the differences between a standard database management system and a big data management system.
Readers will gain insights into choice of data models, data extraction, data integration to solve large data problems, data modelling using machine learning techniques, Spark's scalable machine learning techniques, modeling a big data problem into a graph database and performing scalable analytical operations over the graph and different tools and techniques for processing big data and its applications including in healthcare and finance.
【目錄】
Contents:
Introduction to Big Data
Big Data Management and Modeling
Big Data Processing
Big Data Analytics and Machine Learning
Big Data Analytics Through Visualization
Taming Big Data with Spark 2.0
Managing Big Data in Cloud Storage
Big Data in Healthcare
Big Data in Finance
Enabling Tools and Technologies for Big Data Analytics
References
Index
原價:
2803
售價:
2663
現省:
140元
立即查看