International Financial Management／10版 (10版)
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International Financial Management
作 / 譯 者 ： Cheol S. Eun,Bruce G. Resnick,Tuugi Chuluun
I S B N - 13 ： 9781266224058
I S B N - 10 ： 126622405X
類 別： 國際財務管理
版 次： 10 版
年 份： 2024
規 格： 596 頁
出 版 商： McGraw Hill Education
內容簡介
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective.
The scope and content of international finance has been fast evolving due to cycles of deregulations and regulations of financial markets, product innovations, and technological advancements. As capital markets of the world are becoming more integrated, a solid understanding of international finance has become essential for astute corporate decision making. Reflecting the growing importance of international finance as a discipline, we have seen a sharp increase in the demand for experts in the area in both the corporate and academic worlds.
International Financial Management discussion is written so that a self-contained treatment of each subject is presented in a user-friendly fashion. The text is intended for use at both the advanced undergraduate and MBA levels.
目錄
PART I: FOUNDATIONS OF INTERNATIONAL FINANCIAL MANAGEMENT
Ch 1 Globalization and the Multinational Firm
Ch 2 International Monetary System
Ch 3 Balance of Payments
Ch 4 Corporate Governance Around the World
PART II: THE FOREIGN EXCHANGE MARKET, EXCHANGE RATE DETERMINATION, AND CURRENCY DERIVATIVES
Ch 5 The Market for Foreign Exchange
Ch 6 International Parity Relationships and Forecasting Foreign Exchange Rates
Ch 7 Futures and Options on Foreign Exchange
PART III: FOREIGN EXCHANGE EXPOSURE AND MANAGEMENT
Ch 8 Management of Transaction Exposure
Ch 9 Management of Economic Exposure
Ch10 Management of Translation Exposure
PART IV: WORLD FINANCIAL MARKETS AND INSTITUIONS
Ch11 International Banking and Money Market
Ch12 International Bond Market
Ch13 International Equity Markets
Ch14 Interest Rate and Currency Swaps
Ch15 International Portfolio Investment
PART V: FINANCIAL MANAGEMENT OF THE MULTINATIONAL FIRM
Ch16 Foreign Direct Investment and Cross-Border Acquisitions
Ch17 International Capital Structure and the Cost of Capital
Ch18 International Capital Budgeting
Ch19 Multinational Cash Management
Ch20 International Trade Finance
Ch21 International Tax Environment and Transfer Pricing
原價:
1780
售價:
1691
現省:
89元
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International Marketing & Export Management (7版)
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Description
International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.
Features
Key features include:
Updated to take account of the global economic crisis
New cases studies including BP’s problems in the Gulf of Mexico and Toyota’s worldwide recalls, along with more practical examples and vignettes throughout the text
Increased coverage of the service sector
New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growt
Greater emphasis on corporate social responsibility and ethics
New to this Edition
Updated to take account of the global economic crisis, to keep students up to date
New cases studies and more practical examples and vignettes throughout the text to bring the subject to life
Increased coverage of the service sector, to put forward a balanaced view
New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth
Greater emphasis on corporate social responsibility and ethics, giving students a vital insight into these hot topics
Table of Contents
Chapter 1 - International Marketing and Exporting
Chapter 2 - Bases of International Marketing
Chapter 3 - The International Environment: Culture, Economic and Competition
Chapter 4- The International Environment: Government, Political and Legal forces
Chapter 5 - Export Market Selection: Definition and Strategies
Chapter 6 - Information for International Market(ing) Decisions
Chapter 7 - Market Entry Strategies
Chapter 8 - Export Entry Modes
Chapter 9 – Non-export Entry Modes
Chapter 10 - Product Decisions
Chapter 11 - Pricing Decisions
Chapter 12 - Financing and Methods of Payment
Chapter 13 - Promotion and Marketing Communication
Chapter 14 - Handling Export Orders and Supply Chain Management
Chapter 15 - Organization of International Marketing Activities
Back Cover
Albaum & Duerr, International Marketing and Export Management 7e – draft blurb
International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.
Key features include:
Updated to take account of the global economic crisis
New cases studies including BP’s problems in the Gulf of Mexico and Toyota’s worldwide recalls, along with more practical examples and vignettes throughout the text
Increased coverage of the service sector
New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth
Greater emphasis on corporate social responsibility and ethics
The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.
About the authors
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.
Author
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.
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