書名：Transnational Management: Text and Cases in Cross-Border Management 8/E 作者：Bartlett/Beamish 出版社：Cambridge 出版日期：2018/00/00 ISBN：9781108436694 目錄 1. Expanding abroad: motivations, means and mentalities 2. Understanding the international context: responding to conflicting environmental forces 3. Developing transnational strategies: building layers of competitive advantage 4. Developing a transnational organization: managing integration, responsiveness, and flexibility 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management 6. Engaging in cross-border collaboration: managing across corporate boundaries 7. Building new management capabilities: key to effective implementation 8. Shaping the transnational's future: defining an evolving global role.