OPTOELECTRONICS
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Optoelectronics is a practical and self-contained graduate-level text on the subject. The authors include such topics as quantum mechanics of electron-photon interaction, quantization of the electro-magnetic field, semiconductor properties, quantum theory of heterostructures and nonlinear optics. They build on these concepts to describe the physics, properties and performances of light-emitting diodes, quantum well lasers, photodetectors, optical parametric oscillators and waveguides. The emphasis is on the unifying theoretical analogies of optoelectronics, such as equivalence of quantization in heterostructure wells and waveguide modes, entanglement of blackbody radiation and semiconductor statistics.
原價:
1980
售價:
713
現省:
1267元
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LIQUID CRYSTALLINE POLYMERS 2004 (WS)
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This textbook consists of six chapters. The first chapter highlights the concept of liquid crystals, including chemical structure, phase classification, defect and texture, and continuum theory. It has been carefully written to meet the needs of readers who do not specialize in liquid crystals. The second chapter is related to the theoretical description of liquid crystalline polymers, networks, and gels, which deals with subjects such as the formation of liquid crystallinity in the polymer system, the phase transition and phase diagram, the molecular weight effect, chain conformation, physics properties, etc. In Chapter 3, the molecular engineering of liquid crystalline polymers is introduced. The molecular composition and the molecular weight play essential roles in the molecular design, which are reviewed in detail. In addition, some unusual liquid crystalline polymers are discussed. Chapter 4 is devoted to the phase identification of liquid crystalline polymers. The techniques involved cover polarizing microscopy, thermal analysis, X-ray diffraction, and other areas. Chapters 5 and 6 summarize the properties and applications of liquid crystalline polymers: Chapter 5 deals mainly with mechanical performance in fiber and composites; Chapter 6 presents the elasticity, viscosity and rheology of liquid crystalline polymers, as well as other important properties.
原價:
1400
售價:
611
現省:
789元
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Liquid Crystals, Laptops and Life
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Liquid Crystals, Laptops and Life connects the laptop computer with life itself via liquid crystals, the phases of matter essential to both. In the process it provides an integrated introduction to those parts of chemistry and physics that are necessary for understanding the basic science and technology embedded in the laptop and in life. This book can be understood by students with a good background in high school chemistry and physics; yet it can also serve as a primer for scientists who are not well versed in the areas covered.The first section of the book is devoted to discussion of basic concepts of chemistry and physics. The second section applies these concepts and extends them to three classes of materials that make the laptop possible: liquid crystals, polymers, and semiconductors. The first two classes of materials relate naturally to the molecules essential to life, thus providing an introduction to this area in an independent chapter. The third section focuses on the applied science and technology of semiconductors, digital devices, and computers, as well as liquid crystal displays. This section concludes by illustrating how these materials and technologies are combined in and make possible the laptop computer. The final section discusses applications of liquid crystals to the arts and to life. Each chapter rounds off with references to more advanced literature, exercises that test the reader's understanding, and open-ended questions that encourage the reader to explore the topics in greater depth.
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Principles of Financial Accounting 4/e IFRS Edition (4版)
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【簡介】
【目錄】
Table of Contents
PART I: FINANCIAL REPORTING AND THE ACCOUNTING CYCLE
1. Accounting Information: Users and Uses
2. Financial Statements: An Overview
3. The Accounting Cycle: The Mechanics of Accounting
4. Completing the Accounting Cycle
5. Internal Controls and Cash
PART II: OPERATING ACTIVITIES
6. Receivables
7. Inventory and the Cost of Sales
8. Completing the Operating Cycle
PART III: INVESTING AND FINANCING ACTIVITIES
9. Investments: Property, Plant, and Equipment and Intangible Assets
10. Financing: Long-Term Liabilities
11. Financing: Equity
12. Investments: Debt and Equity Securities
PART IV: OTHER DIMENSIONS OF FINANCIAL REPORTING
13. Statement of Cash Flows
14. Analyzing Financial Statements
Appendices
Appendix A : Taiwan Semiconductor Manufacturing Company Limited and Subsidiaries Consolidated Financial Statements for the Years Ended December 31, 2015 and 2014 and Independent Auditors’Report
Appendix B : Philips 2015 Financial Statements
Appendix C : Carrefour 2015 Financial Statements
Appendix D : Present Value Tables
Glossary
Index
原價:
1450
售價:
1363
現省:
87元
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Principles of Anatomy & Physiology GE (1版)
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Principles of Electrical Machines (IA) (3版)
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【簡介】
●The book is suitable for both electrical engineering and non-electrical engineering students (e.g., Mechanical Engineering students).
●Coverage of both electric machines and power electronics is integrated in one volume.
【目錄】
CHAPTER 1: MAGNETIC CIRCUITS
CHAPTER 2: TRANSFORMERS
CHAPTER 3: ELECTROMECHANICAL ENERGY CONVERSION
CHAPTER 4: MACHINE WINDINGS, MMF DISTRIBUTION, AND MAGNETIC FIELDS
CHAPTER 5: DC MACHINES
CHAPTER 6: INDUCTION (ASYNCHRONOUS) MACHINES
CHAPTER 7: SYNCHRONOUS MACHINES
CHAPTER 8: SINGLE-PHASE MOTORS
CHAPTER 9: SPECIAL MACHINES
APPENDIX A: BALANCED THREE-PHASE CIRCUITS
APPENDIX B: UNITS AND CONSTANTS
APPENDIX C: LAPLACE TRANSFORMS
APPENDIX D: ANSWERS TO SELECTED
原價:
1640
售價:
1525
現省:
115元
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Principles of Chemical Engineering Processes：Material and Energy Balances (3版)
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【簡介】
This book serves as an essential text, guiding students on the basic principles and calculation techniques used in chemical engineering and providing a solid understanding of the fundamentals. This Th
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行銷學 (Kotler & Armstrong: Principles of Marketing 18/E) (精簡版) (18版)
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【簡介】
頂尖的行銷人員都擁有一個共同的目標：將消費者放在行銷的中心。因此，今日的行銷人員不只是希望銷售產品，而是想要吸引顧客參與以及建立深度的顧客關係，以令其品牌成為消費者對話與生活中一個有意義的部分。
本書始終秉持不斷更新的態度，跟隨最新行銷趨勢調整內容。與前版內容主要不同之處，在於各章節增加更多篇幅探討當前企業為因應社群媒體與行動通訊之行銷影響，其行銷策略與方式隨之產生的調整。
第十八版行銷學新增之處
持續以吸引顧客參與之架構做為本書核心基礎，新增的內容與新案例均為最新之吸引顧客參與的工具、實務與發展情況。
新增許多同時涵蓋了傳統行銷領域以及如數位、行動通訊與社群媒體行銷等快速變化的主題。
持續跟進行銷溝通與品牌創作內容的快速變化與發展，讓有志從事行銷者不再只是單純的創作廣告與整合行銷溝通推廣活動，而是能學習如何參與在顧客與媒體之中，在付費、自有、免費與共享媒體中操作行銷內容。這些符合最新行銷趨勢的內容是他書較少見的。
章末案例除了提供知名的企業案例供同學討論與窺探企業實務之外，亦提供本土具代表性的公司案例供課堂討論與課後練習，以提升同學對行銷觀念的了解與實務應用。
五項主要顧客價值與顧客參與主題
為顧客創造價值以從顧客之處獲取價值來作為回收。
顧客參與以及今日的數位與社群媒體。
建立與管理強勢及價值創造的品牌。
衡量與管理行銷收益。
全球永續行銷。
【目錄】
Part I 界定行銷觀念與行銷過程
1 行銷：創造顧客價值與參與
2 公司與行銷策略：夥伴合作以創造顧客參與、價值與關係
Part II 了解市場與消費者
3 分析行銷環境
4 管理行銷資訊以獲得顧客洞察力
5 消費者市場與購買者行為
Part III 設計顧客導向行銷策略與組合
6 顧客導向行銷策略：為目標顧客創造價值
7 產品、服務與品牌：建立顧客價值
8 訂價策略：了解與掌握顧客價值
9 行銷通路：傳遞顧客價值
10 零售與批發
11 消費者互動與溝通顧客價值：整合行銷溝通策略
12 廣告與公共關係
13 人員銷售與銷售促進
14 直效、網路、社群媒體與行動通訊行銷
A 行銷計畫
中英文索引
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