AE Principles of Economics (10版)
人氣推薦！已有5位會員共同選購!!
書名：PRINCIPLES OF ECONOMICS 10/E
作者：Mankiw
出版社：CENGAGE
出版日期：2024/00/00
ISBN：9789815119299
目錄
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.
Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare.
13. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.
Part VI: THE ECONOMICS OF THE LABOR MARKET.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.
Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.
Part VIII: THE DATA OF MACROECONOMICS.
24. Measuring a Nation’s Income.
25. Measuring the Cost of Living.
Part IX: THE REAL ECONOMY IN THE LONG RUN.
26. Production and Growth.
27. Saving, Investment, and the Financial System.
28. The Basic Tools of Finance.
29. Unemployment.
Part X: MONEY AND PRICES IN THE LONG RUN.
30. The Monetary System.
31. Money Growth and Inflation.
Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
32. Open-Economy Macroeconomics: Basic Concepts.
33. A Macroeconomic Theory of the Open Economy.
Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
34. Aggregate Demand and Aggregate Supply.
35. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
36. The Short-Run Trade-off between Inflation and Unemployment.
Part XIII: FINAL THOUGHTS.
37. Six Debates over Macroeconomic Policy.
Appendix: How Economists Use Data.
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1580
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1485
現省:
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Fundamentals of Management (11版)
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書名：Fundamentals of Management 11/E
作者：Robbins
出版社：PEARSON
出版日期：2019/07/00
ISBN：9781292307329
內容簡介
目錄
PART 1 INTRODUCTION
Chapter 1 Managing Today
History Module A Brief History of Management’s Roots
Chapter 2 The Manager as Decision Maker
Quantitative Module Quantitative Decision-Making Tools
Chapter 3 Important Managerial Issues
PART 2 PLANNING
Chapter 4 The Management Environment
Chapter 5 Managing Change and Innovation
Entrepreneurship Module Managing Entrepreneurial Ventures
Chapter 6 Planning and Goal Setting
PART 3 ORGANIZING
Chapter 7 Structuring and Designing Organizations
Chapter 8 Managing Human Resources and Diversity
Professionalism Module Professionalism and Employability
Chapter 9 Managing Work Groups and Work Teams
PART 4 LEADING
Chapter 10 Understanding Individual Behavior
Chapter 11 Motivating and Rewarding Employees
Chapter 12 Understanding Leadership
Chapter 13 Managing Organizational and Interpersonal Communication
PART 5 CONTROLLING
Chapter 14 Controlling Work and Organizational Processes
Operations Module Managing Operations
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1320
售價:
1188
現省:
132元
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Financial Accounting with IFRS Wiley Custom Edition (5版)
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商品描述
本書序言
●NEW discussion of data analytics is integrated throughout the text, at an appropriate level of detail for introductory accounting students.
●NEW Data Analytics assignments at the end of selected chapters.
●MORE bulleted and numbered lists within the text highlight key information for students.
●UPDATED for IFRS, including fair value principle and historical cost principle to current value basis/historical cost basis.
●ADDED Answers to Insight box questions are included at the end of each chapter.
本書特色
Activate knowledge application with real-world context.
Aid student understanding of current events and social and cultural issues with Environmental, Social, and Governance (ESG) Insights and ESG Reporting Cases that help students conceptualize current reporting practices and how ESG reporting may impact future financial accounting.
Introduce students to business challenges with Real-World Company Videos, found in WileyPLUS, that feature small businesses and larger companies and illustrate how business owners apply accounting concepts in real-time.
Cultivate the data analytics and problem-solving skills students need for career success.
Provide students with the opportunity to use data analytics to solve realistic business challenges with Data Analytics in Action problems.
Help students interpret visualizations and think critically about data in WileyPLUS with PowerBI and Tableau Visualizations, accompanied by assignable questions.
Introduce a practical framework for developing problem-solving skills with Excel-Based Data Analytics Problems that help students build key skills while enhancing their understanding of important business concepts. Available in WileyPLUS.
商品描述(中文翻譯)
本書序言
- 本書中融入了有關數據分析的新討論，適合初學會計的學生，並以適當的細節進行介紹。
- 選定章節結尾新增了數據分析的作業。
- 本書中的文本中新增了更多的項目符號和編號列表，以突出學生需要的關鍵信息。
- 根據國際財務報告準則(IFRS)進行了更新，包括公平價值原則和歷史成本原則轉換為現值基礎/歷史成本基礎。
- 每章結尾新增了對洞察框問題的答案。
本書特色
- 通過真實世界的背景激活知識應用。
- 通過環境、社會和治理(ESG)洞察和ESG報告案例，幫助學生理解當前的報告實踐以及ESG報告可能對未來財務會計的影響，從而幫助學生理解當前事件和社會文化問題。
- 通過WileyPLUS中的真實世界公司視頻，介紹學生面臨的商業挑戰，展示企業主如何實時應用會計概念。
- 培養學生在職業成功中所需的數據分析和解決問題的能力。
- 通過數據分析實際問題，讓學生有機會應用數據分析解決現實的商業挑戰。
- 通過WileyPLUS中的PowerBI和Tableau可視化工具，幫助學生解讀視覺化數據並對數據進行批判性思考。
- 通過基於Excel的數據分析問題，引入一個實用的框架，培養解決問題的能力，同時提高對重要商業概念的理解。在WileyPLUS中提供。
作者簡介
Jerry J. Weygandt, Paul D. Kimmel
University of Wisconsin--Madison
Madison, Wisconsin
作者簡介(中文翻譯)
Jerry J. Weygandt, Paul D. Kimmel
威斯康辛大學麥迪遜分校
威斯康辛州麥迪遜市
目錄大綱
1 Accounting in Action
2 The Recording Process
3 Adjusting the Accounts
4 Completing the Accounting Cycle
5 Accounting for Merchandise Operations
6 Inventories
7 Fraud, Internal Control, and Cash
8 Accounting for Receivables
9 Plant Assets, Natural Resources, and Intangible Assets
10 Current Liabilities
11 Non-Current Liabilities
12 Corporations: Organization, Share Transactions, and Equity
13 Investments
14 Statement of Cash Flows
15 Financial Analysis: The Big Picture
Appendix A Specimen Financial Statements: Taiwan Semiconductor Manufacturing Company, Limited
Appendix B Specimen Financial Statements: Nestlé SA
Appendix C Specimen Financial Statements: Delfi Limited
Appendix D Specimen Financial Statements: Apple Inc.
Appendix E Time Value of Money
Appendix F Accounting for Partnerships
Appendix G Subsidiary Ledgers and Special Journals
目錄大綱(中文翻譯)
1 會計實務
2 記錄過程
3 調整帳戶
4 完成會計週期
5 商品營運的會計
6 存貨
7 詐欺、內部控制和現金
8 應收帳款的會計
9 資產、自然資源和無形資產
10 流動負債
11 非流動負債
12 公司：組織、股份交易和權益
13 投資
14 現金流量表
15 財務分析：整體概觀
附錄A 台灣積體電路製造股份有限公司樣本財務報表
附錄B 雀巢公司樣本財務報表
附錄C Delfi有限公司樣本財務報表
附錄D 蘋果公司樣本財務報表
附錄E 貨幣時間價值
附錄F 合夥企業的會計
附錄G 子分類帳和特殊日記帳
原價:
1560
售價:
1438
現省:
122元
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微積分（精華版）（公制版） (10版)
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【簡介】
第十版不僅延續前版的基本架構，進而更新許多實際生活資料和應用問題，讓讀者得到最新的數據資料，新版特別補充許多商業和生命科學的應用問題，使讀者清楚知道所學習的微積分與實際生活息息相關。新版包含：許多習題的解題過程短片。可以使用智慧型手機的CalcView App掃描二維條碼(QR Code)，直接找到解答影片；章首開頭以圖形和相關數據強調一個實際生活的範例，並描述解決這個問題的數學觀念。此外，全書採用公制單位，習題都經過嚴謹小心地檢查，以確保它們都精確切題並涵蓋所有重要概念。所有習題都重新組織並加上標題，更方便讀者將習題與範例取得連結。「隨堂小試」、「複習題」與「章末測驗」則是在每章學習過程中間和考試前提供回顧和強化弱點的機會。熟讀本書，可使初學者對於微積分具有深度的思考和清晰的觀念，打下學習數學的良好基礎。
【目錄】
第1章 微積分基礎複習
第2章 函數、圖形與極限
第3章 微分
第4章 導數的應用
第5章 指數與對數函數
第6章 積分與其應用
第7章 積分技巧
第8章 多變數函數
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【簡介】
本書特色
本書由三位具備豐富行政及教學經歷的教授合力撰寫，內容貼近當代理論發展以及行政實況：大量運用國內外著名生活化案例及圖片，再結合各級考試重點內容，有系統又深入淺出地整理公共行政的知識與實務，讓初學者能夠輕易上手。對於在校修習行政學的相關科系學生，以及有志投考公職或瞭解公部門運作的非本科系人士，本書是一本既有趣又實用的入門教科書。
第二版修改的章節內容簡述如下：
第一章「公共行政的世界」：整合公共行政與公共管理者的價值為「效率」、「效能」、「回應」以及「公平」。
第三章「公共行政的政治環境」：更新總統選舉及立法院結構的政治發展。
第四章「規劃」：修改不同層次之規劃定義與內涵；將「平衡計分卡」之介紹與說明統一整合至第十四章「行政控制」說明。
第五章「治理與決策」：章名更改，增加協力治理的內容，考量協力治理會牽涉到群體決策，同時精練群體決策的論述。
第五章「治理與決策」與第六章「公共政策」：兩章的個案更改：考量 2050 淨零排放政策為國內重大政策，也為全球趨勢，增補其內容，以為理論應用與個案鑽研之所需。
第七章「預算與財務管理」：更新我國歲出政事別與累積債務等預算資訊。
第九章「人力資源管理」：章名更改，以符合實務發展趨勢，強調政府部門人力資源管理之精神。章內相關人事資料統計表更新。
第十章「從電子化政府到智慧政府」：章名更改，為增加政府推動數位轉型、數位治理與智慧政府的內容，以及以人工智慧為主的新科技在公部門的應用、風險和治理議題。
第十一章「領導效能」：第二節領導理論的演化，在新的領導途徑部分，新增包容性領導、參與型領導和危機領導三個新的類型。本章個案更改為「COVID-19 疫情期間的政府領導力探索」，考量 COVID-19 疫情對各級政府領導力和國家危機管理能力的挑戰，因此納入作為重要的理論與個案教材。
第十二章「激勵」：針對政府部門中的激勵挑戰深入比較其他部門之狀況，並提供實務建議。
第十五章「行政倫理」：本章個案更改為「防疫作戰期間的倫理挑戰」，COVID-19 大流行期間，各國皆面對諸多倫理爭議，行政備受挑戰，且疫情仍持續威脅世界，故對此個案及其理論的細思深究實有必要。
各章的「本章習題」：考題更新，增列近年國家考試考題。
【目錄】
第 一 章 公共行政的世界
第 二 章 公共行政學的發展
第 三 章 公共行政的政治環境
第 四 章 規劃
第 五 章 治理與決策
第 六 章 公共政策
第 七 章 預算與財務管理
第 八 章 組織設計與結構
第 九 章 人力資源管理
第 十 章 從電子化政府到智慧政府
第十一章 領導效能
第十二章 激勵
第十三章 行政溝通
第十四章 行政控制
第十五章 行政倫理
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微積分(Armstrong: Brief Calculus: for the Business, Social, and Life Sciences 3/e) (3版)
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微積分(第三版) (Armstrong 3/e)
+作者：王牧民/史青林/吳裕振等譯 (Armstrong)
+年份：2015 年3 版
+ISBN：9789865647117
+書號：MA0342C
+規格：16開/平裝/雙色
+頁數：640
+出版商：Jones & Bartlett
1. 章節安排具層次，內容敘述精簡易懂。
2. 提供良好的解題模式，習題豐富實用。
3. 應用問題與生活實例結合，具趣味性。
4. 強化解題技巧，並增加問題回顧及對比。
第1章 函數、建模與平均變化率
第2章 極限與導數
第3章 微分技巧、微分與邊際分析
第4章 指數與對數函數
第5章 導數的應用
第6章 積分
第7章 積分的應用
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【內含註冊碼，刮除不受退】Brief Calculus: for the Business, Social, and Life Sciences (3版)
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商品描述
<內容簡介>
Designed for economics, business, or social or behavioral science majors in a one- or two-term course, Brief Calculus for the Business, Social, and Life Sciences presents mathematics in a clear and accessible language. Engaging, real-world examples and real data applications make calculus relevant, and the easy-to-read conversational style of the text evokes the one-on-one communication of a personalized tutorial session without sacrificing depth of coverage or intellectual rigor. The revised and updated Third Edition of this popular text includes a new, four-step problem-solving method that allows students to independently find solutions to a broad spectrum of problem sets. Rich in pedagogical features, this text includes comprehensive exercise sets, chapter openers that outline key concepts for each chapter, and Flashback features that revisit and reinforce content from previous chapters. The Third Edition contains all-new exercises, updated real-world data for modeling applications, and Section Objectives that provide students with a clear understanding of learning goals for each section. The text is packaged with a full ancillary suite of instructor resources, including a test bank, lecture outlines in PowerPoint format, WebAssign, and a Complete Solutions Manual; additional student resources include a Student Solutions Manual and access to the student companion website. Brief Calculus for the Business, Social, and Life Sciences is a comprehensive, student-friendly text that will gently push students to new levels of independent problem-solving. Key features of the new Third Edition include: • Optional highlighted Technology Option sections that point out how solutions can be found using a graphing calculator • From Your Toolbox feature that reinforces previously introduced material • Real data applications, fully revised and updated for the Third Edition, that keep problems relevant and interesting • Comprehensive exercise sets, including Concept and Writing Exercises, Vocabulary Exercises, and Application Exercises • Clearly defined four-step problem-solving method new to the Third Edition • User-friendly, conversational approach that mimics the style of an individualized tutorial session • Chapter Openers and Section Objectives that clearly outline key concepts for each chapter and section • Section Projects that encourage further study, reflection, and independent research • A full suite of ancillary student and instructor resources
商品描述(中文翻譯)
《商業、社會和生命科學簡明微積分》是為經濟學、商業學、社會學或行為科學專業的學生設計的一學期或兩學期課程教材。該書以清晰易懂的語言呈現數學知識，並提供引人入勝的實際例子和真實數據應用，使微積分變得相關且有趣。書中的文字風格輕鬆易讀，仿佛一對一的個別教學，同時不減深度和學術嚴謹性。修訂和更新的第三版增加了一種新的四步問題解決方法，使學生能夠獨立解決各種問題集。該書豐富的教學特色包括全面的練習題集、每章概述闡述了每章的關鍵概念，以及回顧和強化以前章節內容的回顧功能。第三版包含全新的練習題、用於建模應用的更新的真實世界數據，以及為每個章節提供學習目標的章節目標。該書附帶完整的教師資源套件，包括試題庫、以PowerPoint格式的講義大綱、WebAssign和完整的解答手冊；額外的學生資源包括學生解答手冊和學生伴侶網站的訪問權限。《商業、社會和生命科學簡明微積分》是一本全面且學生友好的教材，將引導學生進一步獨立解決問題。第三版的主要特點包括：• 可選的突出顯示技術選項部分，指出如何使用圖形計算器找到解決方案• 工具箱功能，強化先前介紹的材料• 全新修訂和更新的真實數據應用，使問題保持相關和有趣• 全面的練習題集，包括概念和寫作練習、詞彙練習和應用練習• 明確定義的四步問題解決方法，第三版新增• 用戶友好的對話式方法，模擬個別教學的風格• 章節概述和章節目標，清晰闡述每章和每節的關鍵概念• 鼓勵進一步研究、反思和獨立研究的章節項目• 完整的學生和教師資源套件
原價:
1340
售價:
1246
現省:
94元
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Brief Calculus & ITS Application 11/E 2007 <PH> 0-13-191965-2 11/E 2007 11/E 2007 11/E 2007 (11版)
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(特價書99) Brief Calculus a Graphing Calculator Approach 1996 (JW) 0-471-05721-5
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Brief Applied Calculus (7版)
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書名：Brief Applied Calculus 7/e(Original)
作者：Berresford
出版社：Cengage
出版日期：2016/00/00
ISBN：9781305085329
內容簡介
The book's many applications are related to finance, business, and such general-interest topics as learning curves in airplane production, the age of the Dead Sea Scrolls, Apple and Oracle stock prices, the distance traveled by sports cars, lives saved by seat belts, and the cost of a congressional victory.
The Seventh Edition maintains the hallmark features that have made BRIEF APPLIED CALCULUS so popular: contemporary and interesting applications (including many that are new or updated); careful and effective use of technology, including graphing calculator and spreadsheet coverage; constant pedagogical reinforcement through section summaries, chapter summaries, annotated examples, and extra practice problems; Just-in-Time algebra review material; and a variety of exercises and assignment options including Applied Exercises, Conceptual Exercises, and Explorations and Excursions. This edition also includes new content and features to help students get up to speed-and succeed-in the course, including a Diagnostic Test, an Algebra Review appendix, marginal notes that make connections with previous or future discussions, learning prompts to direct students to examples or to the Algebra Review, and more.
目錄
Ch 1 Functions
Ch 2 Derivatives and Their Uses
Ch 3 Further Applications of Derivatives
Ch 4 Exponential and Logarithmic Functions
Ch 5 Integration and Its Applications
Ch 6 Integration Techniques and Differential Equations
Ch 7 Calculus of Several Variables
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1360
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