Succession Planning Basics (1版)

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【簡介】 Design your succession planning strategy. Succession Planning Basics will equip you with the background and implementation tools you need to devise and execute a forward-thinking succession planning program for your organization. It offers theory, processes, and best practices for organizations embarking on a succession-planning project, addressing the basic concepts and steps for success. This book is for management professionals considering succession planning for their organizations, organizational development professionals at the beginning of their careers, human resources professionals wanting to move away from replacement hiring, and trainers needing a basic understanding of succession planning for employee development plans. This second edition looks closer at tools and new developments in software that can streamline planning efforts as well as updated best practices and considerations for addressing the needs of every generation when creating succession plans. Chapters include assessment tools, exercises, and job aids. Succession Planning Basics is part of ATD’s Training Basics series. 【目錄】

Essentials of Marketing: A Marketing Strategy Planning Approach (18版)

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Essentials of Marketing: A Marketing Strategy Planning Approach 作 / 譯 者 ： William D. Perreault Jr.,Joseph P. Cannon,E. Jerome McCarthy I S B N - 13 ： 9781266124983 I S B N - 10 ： 1266124985 類 別： 行銷管理 版 次： 18 版 年 份： 2024 規 格： 796 頁 出 版 商： McGraw Hill Education 內容簡介 Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: 1.Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. 2.Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. 3.Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights. 4.Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. 5.Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides. 目錄 Ch 1 Marketing's Value to Consumers, Firms, and Society Ch 2 Marketing Strategy Planning Ch 3 Evaluating Opportunities in the Changing Market Environment Ch 4 Focusing Marketing Strategy with Segmentation and Positioning Ch 5 Final Consumers and Their Buying Behavior Ch 6 Business and Organizational Customers and Their Buying Behavior Ch 7 Improving Decisions with Marketing Information Ch 8 Elements of Product Planning for Goods and Services Ch 9 Product Management and New-Product Development Ch10 Place and Development of Channel Systems Ch11 Distribution Customer Service and Logistics Ch12 Retailers, Wholesalers, and Their Strategy Planning Ch13 Promotion-Introduction to Integrated Marketing Communications Ch14 Personal Selling and Customer Service Ch15 Advertising and Sales Promotion Ch16 Publicity: Promotion Using Earned Media, Owned Media, and Social Media Ch17 Pricing Objectives and Policies Ch18 Price Setting in the Business World Ch19 Appraisal, Review, and Reflection of Marketing in the 21st Century