書名：Research Methods for Business 8/e Asia Edition 作者：Bougie/Sekaran 出版社：John Wiley 出版日期：2020/00/00 ISBN：9781119683537 內容簡介 ●Two new chapters (on Defining the Management Problem and on Drawing Conclusions) are included in this new edition of the book. Changes have been made in every chapter of the book. ●Chapter 2 (The scientific approach and alternative approaches to investigation), Chapter 4(Defining the Research Problem), as well as the chapters on Interviews, Measurement of Variables and Sampling have been substantially modified and updated in this edition. ●Examples, exercises and other pedagogical features have been revised and updated in all the chapters. ●The structure of the book has not changed, but the storyline has been further improved. As in previous editions, the accessible and informal style of presenting information has been maintained and the focus on practical skill building preserved. ●Chapter 2 introduces and discusses alternative approaches to research. New in this chapter is a detailed discussion of a pragmatic approach to research. Subsequent chapters follow up on this by reviewing a range of topics (such as the definition of the management problem and the research problem) from a pragmatic perspective. The discussion of various approaches to research allows the readers to recognize and develop their personal ideas on research and how it should be done, to determine which kinds of research questions are important to them and what methods for collecting and analysing data will give them the best answers to their research questions. 目錄 1 Introduction to Research 2 The Scientific Approach and Alternative Approaches to Investigation 3 Defining the Management Problem 4 Defining the Research Problem 5 The Critical Literature Review 6 Theoretical Framework and Hypothesis Development 7 Elements of Research Design 8 Interviews 9 Observation 10 Administering Questionnaires 11 Experimental Designs 12 Measurement of Variables: Operational Definition 13 Measurement of Variables: Scaling, Reliability and Validity 14 Sampling 15 Quantitative Data Analysis 16 Quantitative Data Analysis: Hypothesis Testing 17 Qualitative Data Analysis 18 Conclusions 19 The Research Report Appendix: Examples Report 1: Sample of a Report Involving a Descriptive Study Report 2: Sample of a Report offering Alternative Solutions and Explaining the Pros and Cons of Each Alternative Report 3: Example of an Abridged Basic Research Report Statistical Tables